Making the Brand | Marketing with a Pop Culture Twist

#5 - Pumpkin Spice Up Your Life


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Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME! 

In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own. 


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Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming

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