Making the Brand | Marketing with a Pop Culture Twist

It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan favorite! 

From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself. 

Here are some things about Janice that make her a shining example of how to build a personal brand.

Transcript: www.briannefleming.com

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I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World.

In this episode, I'm talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand. 

Follow Terry online at www.terryschillingwrites.com 

Instagram: @terry_schilling

Twitter: @tschill86 

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In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade.

Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address.

Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book. 

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Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius.

In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time.

Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial?

But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments.

On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg.

It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness.

Follow! 

@aviationgin

@kfreberg

@theadrianmolina

@brianne2k

Not like he needs the followers but, @vancityreynolds

www.briannefleming.com

I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies.

In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples!

Show notes: https://briannefleming.com/pop-culture-and-social-media/

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Fangirls aren't just for boy bands. Nope, BRANDS need them too.

Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads.

Here are six steps to turn ordinary customers into passionate groupies.

Read more on BrianneFleming.com

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If you didn’t make up dances with your friends, did you even have a childhood?

Well, kids these days are making dances, posting them on TikTok and becoming viral sensations.

But why? Is it really that simple?

In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date.

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Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same. 

Download your free brand voice word bank here!

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Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator.

In this episode, we discuss break down the Christmas card trend and why it's effective. You can apply the same learnings to your marketing message.

See full post: www.briannefleming.com 

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It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me. 

Here's why Boomerangs are failing your audience, plus what to post instead.

www.briannefleming.com