I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies.

In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples!

Show notes: https://briannefleming.com/pop-culture-and-social-media/

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