Making the Brand | Marketing with a Pop Culture Twist

#27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally

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We all have that friend who gives us closet envy because of their amazing sneaker collection 😍

On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them. 

We discuss:

  • Sneakerhead culture and marketing power 
  • The impact of scarcity on product sales
  • Enthusiast brands like Nike and Fender
  • The effects of nostalgia in marketing

    • Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally.  

    For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET!


    www.briannefleming.com


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    Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming
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