Making the Brand | Marketing with a Pop Culture Twist

#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon

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Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her.

For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career. 

We touch on subjects like:

  • Building a tribe
  • Standing for a brand purpose
  • Brand voice 
  • Handling controversy and crises

    • Tune in to hear us dish about what we can learn from Queen Bey! 

    Follow Kimberly on Twitter at @ksolarz


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    Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming
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