Making the Brand | Marketing with a Pop Culture Twist

#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely


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This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely. We met online in a BSB fan group and now she is my go-to concert sidekick. And honestly, Danielle is the reason this podcast exists. In this episode, we discuss how the Backstreet Boys became the best-selling boy band of all time. 


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Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming

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