Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo is everywhere! How does she do it?! Here's how you can become a more efficient content creator so you can build your own community. 

This episode was brought to you by Attentive — a company helping thousands of innovative brands drive sales with text messaging. Did you know over 81% of consumers opt into text messages from their favorite brands? Level up your marketing with the power of SMS! 

With the holidays coming up, now’s the time to plan how you'll use SMS this shopping season. Fortunately, Attentive made a helpful guide called the "Holiday Marketing Reboot"- full of all the examples and tips you need. AND it has a 90s nostalgia vibe, which I love. Check it out at attentive.com/holiday!

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