Making the Brand | Marketing with a Pop Culture Twist

#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison

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In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.

We'll Cover:

  • Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
  • CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
  • The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
  • Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.

    • Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.


    Connect with Ted:

    • Twitter @TedVid
    • LinkedIn
    • Check out Ted's book, Entrepreneurial Creativity


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      Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming
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