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Making the Brand | Marketing with a Pop Culture Twist episodes
- #94 - The 'Girl Boss' is Dead... 'Lazy Girl Job' is Trending đ„
From 'girl boss' to 'hot girl walk' and the latest phenomenon, 'girl math'... girl trends are taking over. Is this good or bad?
In this episode, we discuss a thought-provoking Vox article by Rebecca Jennings called "Girl trends and the repackaging of womanhood"
Why are these trends taking off and what can we learn from them? Are they problematic these days (isn't everything??)?
We also discuss a copywriting framework to help you write messaging that resonates with your audience.
This episode is sponsored by â â â â â VNYLâ â â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â â Learn more at VNYL.org. â â â â â
â â â â â vnyl.me/makingthebrandâ
12 min - #93 - How Taylor Swift Manifested my Viral Moment
It's been a weird week â I went viral on Twitter (X?) and beyond! In this episode, I share the backstory behind the tweet and what happened next. Hear why trolls are calling me a bitch, and what I said after being approached by the @FuckJerry meme account.
This episode is sponsored by â â â â VNYLâ â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â Learn more at VNYL.org. â â â â
â â â â vnyl.me/makingthebrandâ
22 min - #92 - Laughs & Likes: Matt Rife's Lesson in Social Media Engagement
In this episode of Making the Brand, we talk about the TikTok sensation, Matt Rife. The comedian who's breaking records and making millions laugh on social media.
What makes Matt Rife different from most comedians? He doesn't make his act about him. His jokes are about people in his audience.
We discuss why involving your followers is the key to creating a thriving community. From hilarious interactions to surprise moments, we unveil the strategies that make Matt Rife a master of engagement.
We also discuss parallels between Matt Rife's comedy style and Taylor Swift's surprise songs while on tour. What makes this so brilliant? Listen and find out how you can apply lessons from their approach to your social media!
This episode is sponsored by â â â VNYLâ â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â Learn more at VNYL.org. â â â
â â â vnyl.me/makingthebrandâ
13 min - #91 - Marketing in a Barbie World w/ Moshe Isaacian
Get ready to experience the ultimate Barbie takeover in this episode! s I sit down with the brand strategist, Moshe Isaacian, whose tweet about the 100+ marketing activations for the upcoming Barbie movie went mega viral
From being an astronaut to a veterinarian, Barbie already does it all, but now she's everywhere, and we mean EVERYWHERE! In this podcast, we'll discuss Barbie's history, exploring how this iconic brand has transcended generations. We'll also dive into Barbie's undeniable impact on pop culture.
Learn how Barbie's 100+ brand activations are popping up in the most unexpected places, and how they've got us all buzzing with excitement!
So, whether you're a Barbie fanatic or simply love a good marketing spectacle, tune in as we celebrate all things Barbie.
Connect w/ Moshe:
LinkedIn: https://www.linkedin.com/in/mosheisaacian/
Twitter: https://twitter.com/MosheIsaacian
This episode is sponsored by â â â â VNYLâ â â â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â â â Learn more at VNYL.org. â â â â
â â â â vnyl.me/makingthebrandâ
Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! đ https://briannefleming.com/newsletter
31 min - #90 - The Eras Tour (Vegas Edition): How Cities are Becoming Swifties w/ Jennifer Davies & Kira
When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.
We cover topics like:
- How the digital team prepped their Taylor Swift Eras Tour campaign
- The specific ways they sparked excitement on the Las Vegas strip and on social media
- The perfect Taylor Swift lyric that led to a viral tweet
- How the city marketed to both locals and tourists
- The misconceptions about government social media
- Why Taylor Swift's tour is such an opportunity for cities across the country
- What defined success for this campaign and what the city is planning for next...
Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.
This episode is sponsored by â â VNYLâ â â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â â Learn more at VNYL.org. â â
â â vnyl.me/makingthebrandâ
31 min - #89 - From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears.
In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry.
We discuss:
- Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse
- Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars
- Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt
- Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns
- Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth
Follow Cassie: Instagram | Twitter | LinkedIn
This episode is sponsored by â VNYLâ â a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. â Learn more at VNYL.org. â
â vnyl.me/makingthebrandâ
â Access the show notes here!
51 min - #88 - The Social Network that Loves You Back: How LinkedIn Fuels Career Growth
Every millennial got started social networking thanks to MySpace, but there's another platform that deserves some love: LinkedIn. In this episode, I chat with Joe Ray, a marketing and experience manager who shares how LinkedIn can fuel your career growth:
In this episode, we discuss:
- Misconceptions people may have about LinkedIn
- Joe's experiences on LinkedIn and why he prioritizes the platform
- Who LinkedIn is right for and what kind of goals you should have
- Experimenting on LinkedIn and the formats/posts that perform well
- Whether LinkedIn is as formal or stuffy as people may think
- Dealing with imposter syndrome on LinkedIn
- The advantages of LinkedIn and what it does better than other platforms
- LinkedIn Dont's to be aware of
Tune in to the podcast to learn more about these topics and get expert tips on making the most of LinkedIn for your professional growth and career development!
Follow Joe Ray on LinkedIn!
This episode is sponsored by the â â University of Florida College of Journalism and Communications Onlineâ â . If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. â â Enroll nowâ â and take the next step in your career.Â
LEARN MORE: â https://info.jou.ufl.edu/PopChat
34 min - #87 - It's Gonna Be a Meme! w/ Kianna Davis [REPLAY]
Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake.
Hear the story about how she came up with this meme in 2012, and the cool things that have happened since.
We also touch on the importance of giving credit to creators like her.Â
â Follow Kianna on Instagram at @astro_kiannaâ
For marketing and pop culture wisdom sent straight to your inbox, â subscribe to my newsletter here!â đ
43 min - #86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel
Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news!
In this episode, we discuss
- Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods
- The differences between marketing a celebrity brand versus a non-celebrity brand
- Trends and insights in the celebrity branding space
- Industries that work well with celebrity branding and potential drawbacks
- How celebrities use social media to promote their brands
- What makes a celebrity brand feel authentic
- Notable and successful celebrity brands in the industry right now
Dhruvâs newsletter is one of my favorite resources! It features breaking news about celebrity brands, and itâs the most interesting way to stay in-the-know.
Subscribe here: Celebrity Packaged Goods newsletter
Follow:
- @celebritypackagedgoods on Instagram
- @foundedbycelebs on Twitter
- Dhruvâs TwitterÂ
This episode is sponsored by the â University of Florida College of Journalism and Communications Onlineâ . If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. â Enroll nowâ and take the next step in your career.Â
LEARN MORE: https://info.jou.ufl.edu/PopChat
53 min - #85 - Celebrity Audition Stories That Will Inspire Your Job Search Game
Get ready to be inspired by this episode! We're taking a cue from celebrities and their audition stories to explore how we can apply their tenacity to job hunting. We're diving into the similarities between auditions and job searches, and uncovering practical tips that can help you stand out in a crowded job market. Whether you're just starting out or a seasoned pro, this episode is packed with inspirational wisdom and valuable advice that will help you on your job search journey. So, let's get ready to help you land that dream job!
This episode is sponsored by the University of Florida College of Journalism and Communications Online. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. Enroll now and take the next step in your career.Â
https://info.jou.ufl.edu/PopChat
Access the show notes here!
19 min
About Making the Brand | Marketing with a Pop Culture Twist
From the publisher's feed
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn đ
New episodes every other Wednesday