Making the Brand | Marketing with a Pop Culture Twist

#86 - Branding with Star Power: Celebrity Packaged Goods w/ Dhruv Patel

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Get ready to explore the exciting world of celebrity branding! I chat with Dhruv Patel, founder of CelebrityPackagedGoods.com. His website is a detailed directory of celebrity brands and latest news!

In this episode, we discuss

  • Dhruv's passion for celebrity branding and what inspired him to create Celebrity Packaged Goods
  • The differences between marketing a celebrity brand versus a non-celebrity brand
  • Trends and insights in the celebrity branding space
  • Industries that work well with celebrity branding and potential drawbacks
  • How celebrities use social media to promote their brands
  • What makes a celebrity brand feel authentic
  • Notable and successful celebrity brands in the industry right now


    • Dhruv’s newsletter is one of my favorite resources! It features breaking news about celebrity brands, and it’s the most interesting way to stay in-the-know.

    Subscribe here: Celebrity Packaged Goods newsletter


    Follow:

    • @celebritypackagedgoods on Instagram
    • @foundedbycelebs on Twitter
    • Dhruv’s Twitter 


      • This episode is sponsored by the ⁠University of Florida College of Journalism and Communications Online⁠. If you're looking to advance your career in communications, their graduate programs offer 8 concentrations and 4 certificates from social media, public relations, digital strategy, web design and more. And with a flexible online program designed for busy professionals, you can move at your own pace. UF is a top #5 public university, so you can be confident in the quality of education you'll receive. ⁠Enroll now⁠ and take the next step in your career. 

      LEARN MORE: https://info.jou.ufl.edu/PopChat


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      Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming
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