So you’ve sold a product or service. Congratulations! Sales are key to revenue and profit. However, you will only gain repeat customers if you effectively deliver a product and ensure that users can receive the item or service in the way they want. This is done by using a distribution strategy  that aligns with your customer’s needs.

Distribution challenges may be different in an overseas market from your home country. 

It is easy to make mistakes when entering new markets. Even major multinational companies can fall foul of language and cultural differences. 

When it comes to distribution strategy your objective should be to meet a simple criteria. To deliver the right product to the right place and the right time at the right price.

Getting your distribution strategy right is essential to customer retention. Your customers will not be happy if they cannot get the product they want, where they want it when they want it. Failing to meet these needs may result in your customer trying an alternative and possibly finding it fits their needs better.