Art of the Game

#1 Fans Turned Founders | Our Journey through sport and social to owners of a creative network.


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Co-founders, Reece Carter and Cass Wilkins, have spent over a decade working within the field of sport, social media and creative. This experience has led them to their business Sport Design Australia, and now this podcast Art of the Game. Their journeys aligned over 9 years ago at the National Rugby League where they spent 7 years building the largest and the most engaged online sporting community in Australia reaching over 6 million fans on their channels.

Of late, their business venture Sport Design Australia is becoming increasingly popular within the sporting industry as it tackles the intersection between the creative and sporting sectors. Have a listen to how they got here and what their vision is for SDA, Art of the Game and beyond.


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Art of the GameBy Sport Design Australia