Art of the Game

We’re thrilled to sit down with the creative dynamo Greg Walter, the mastermind behind 2Tall Animation! Hailing from the heart of Ohio, Greg has teamed up with some of the biggest names in sports, like the Kansas City Chiefs, Seattle Seahawks, University of Virginia, Cleveland Cavaliers, and Sacramento Kings.

We’re thrilled to announce the launch of the Sport Design Australia Awards—a celebration of creativity and innovation in the world of sports design. We’ll dive into the inspiration behind the awards, explore the diverse categories that recognise excellence across the industry, and share how you, as a sports creative, can gain the recognition you deserve. Whether you’re a seasoned pro or an emerging talent, this is your chance to shine and showcase your work to the world. Tune in and discover how to make your mark!

Website: https://www.sportdesignaus.com.au/2024-sda-awards 

Entry Criteria: http://cdn.prod.website-files.com/65549f17eee243e4ee38c2db/66da71913fa401eed3242def_SDA%20Awards%20Entry%20Kit.pdf

Entry Form: https://docs.google.com/forms/d/e/1FAIpQLScZc_zx7DCHygyUv4rJNp--SGaxrcjpYrGhaT0P2v7CezNatw/viewform

In this episode of Art of the Game, we sit down with a sponsorship genius who is revolutionising the way the sports world views and manages sponsored social content. We dive into the key organisational structures needed to streamline workflows for effective sponsored content, spotlight the most innovative teams and leagues leading the charge, and explore strategies to maximise revenue and secure buy-in across the entire business. Join us for a truly insightful conversation with one of the best in the business as we uncover the secrets to mastering sponsored content in sports.

Neil Horowitz, a social maverick and long-time friend of Sport Design Australia, has been a pioneer in the sports digital and social space for over a decade.

His passion and curiosity for this space aligns greatly with ours and we are often in conversation around how to make fans fall in love with us, how to be the best at doing this in this industry and how to ensure we are hitting as many ‘home-runs’ as possible in the world of sports content.

The episode unpacks all of that and more, and whilst the pursuit for attention is forever at the core of what we are doing, there are some very clear and precise ways that you can do this effectively and Neil is the guy to take you on that journey.

In this episode, we feature someone who is paving the way in the sports creative industry in the USA, Matt Desmond.

Matt is a videographer who has worked with some of the biggest sports organisations and teams across the MLB, NFL, NBA, and NHL — the list goes on!

We invited Matt onto the podcast because at SDA, we are committed to serving sporting organisations and building, developing, and supporting creatives. Through this mission, we discovered Matt, who has elevated the concept of a creative network to a new level. With his extensive experience as a creative in major sports leagues, we believe this conversation offers valuable insights for everyone.

Isaac John played professional Rugby League for 7 years across Australia, New Zealand and the UK. But his real pride and passion has come from founding lifestyle and clothing brand, YKTR.

Gaby Barns is one of Australia’s leading content creators in the sports industry. She previously worked at the Gold Coast Titans as the Social and Content Lead before taking on the wonderful world of freelance.

AOTG is back for another season and this time around we have the third piece of the SDA puzzle on board officially, with Ryan Ellul joining the team earlier this year. We unpack the last few years of Ryan’s career journey and what has led him to Sport Design Australia. We also start to dissect the ROI conversation and talk through the formula for success when commercialising sports content.

Edwin Smith is the founder of The Social Sandwich but his unfiltered and raw approach to telling it how it is on social media is likely where you’ll recognise his name. That or his love for party shirts - a strategic brand play that we will discuss!

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Lee Olsen, AKA @Shiftrefresh, is a pioneer in sports design. He is an early adopter in this space and is reaping the benefits of his desire and passion. Today, he stands among the industry's elite, and the rewards of his dedication are evident in the impressive list of organisations he has collaborated with.

Lee's creative prowess has seen him work with the NBA, NFL, NRL and Bleacher Report. Beyond the boundaries of traditional sports, he has also lent his talents to the virtual arenas of NBA2K where he continues to dish up an insane smorgasbord of mural artwork.

Thanks for tuning in to Art of the Game - If you're enjoying what you hear, please consider giving us a thumbs up and hitting that SUBSCRIBE button. It really helps us grow and bring you more awesome content. And don't forget to share this with your colleagues and friends who might enjoy it too!

⁠Follow us on Instagram⁠

⁠Follow us on LinkedIn⁠

⁠Follow us on Twitter