Art of the Game

Art of the Game

By Sport Design AustraliaArtsVisual Arts
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Art of the Game episodes

  • #3 Nicole Chesher | Beyond the League - How your career in sport is not defined by where you work, but by the legacy you create.

    Nicole Chesher has spent over 15 years in sports, primarily at a league level in traditional marketing. Since the rise of digital media and content she has been an early adopter and believer in investing in this for a brand to gain relevance and cut through with their audience. She has taken this mentality with her to the Parramatta Eels - NRL team in Australia - in recent years, now heading up the Content team there and creating content that is the envy of her competitors.

    Nic has been successful in this space by finding a way to make content relatable and tangible for those at an executive level to provide her the trust, investment and authority to go and do what she does best.
    This chat is something all content owners need to listen to if they are having trouble butting through management or finding a way to ensure there is investment at all levels of the content creation process.


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    49 min
  • #2 Dan Beltran: Brief to Brilliance | The importance of investing in the creative process and fostering your personal brand.

    Dan Beltran (@DesignwithDan) joins the podcast from international waters and offers an incredibly detailed, grounded and powerful insight into his journey within sports design as well as how others can find their way in this space.

    Dan has always relied on communication and professionalism to ensure his personal brand is one others have a desire and preference to work with, along with an incredible talent for unpacking briefs and translating them into sports masterpieces.
    This chat is a must listen for young designers in the space and those looking for direction on how to approach their careers in sports design.

    47 min
  • #1 Fans Turned Founders | Our Journey through sport and social to owners of a creative network.

    Co-founders, Reece Carter and Cass Wilkins, have spent over a decade working within the field of sport, social media and creative. This experience has led them to their business Sport Design Australia, and now this podcast Art of the Game. Their journeys aligned over 9 years ago at the National Rugby League where they spent 7 years building the largest and the most engaged online sporting community in Australia reaching over 6 million fans on their channels.

    Of late, their business venture Sport Design Australia is becoming increasingly popular within the sporting industry as it tackles the intersection between the creative and sporting sectors. Have a listen to how they got here and what their vision is for SDA, Art of the Game and beyond.


    22 min

About Art of the Game

From the publisher's feed

Art of the Game aims to explore the intersection of the sports and creative industries, and unpack how content is being used as a driving force behind some of the world's most successful sporting organisations, brands and athletes.