In this episode of Art of the Game, we sit down with a sponsorship genius who is revolutionising the way the sports world views and manages sponsored social content. We dive into the key organisational structures needed to streamline workflows for effective sponsored content, spotlight the most innovative teams and leagues leading the charge, and explore strategies to maximise revenue and secure buy-in across the entire business. Join us for a truly insightful conversation with one of the best in the business as we uncover the secrets to mastering sponsored content in sports.