Art of the Game

#10 Neil Horowitz | The Pursuit of Attention: The continued evolution of social & digital in sport


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Neil Horowitz, a social maverick and long-time friend of Sport Design Australia, has been a pioneer in the sports digital and social space for over a decade.


His passion and curiosity for this space aligns greatly with ours and we are often in conversation around how to make fans fall in love with us, how to be the best at doing this in this industry and how to ensure we are hitting as many ‘home-runs’ as possible in the world of sports content.


The episode unpacks all of that and more, and whilst the pursuit for attention is forever at the core of what we are doing, there are some very clear and precise ways that you can do this effectively and Neil is the guy to take you on that journey.



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Art of the GameBy Sport Design Australia