Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others.
He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO.
During our talk, we learn about:
* What it takes to be successful as the first marketing executive
* His viewpoints on how to use goals to improve alignment
* The one product change that drastically improved revenue for Lavalife
* How culture and brand are synonymous
I'd like your feedback:
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