This is Content.

By Marc Bitanga

Learn from world-class marketing execs, practitioners, entrepreneurs and thought leaders as they share the secrets to their success and their views on marketing and business trends. We discuss strateg... more

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FAQs about This is Content.:

How many episodes does This is Content. have?

The podcast currently has 19 episodes available.

This is Content. episodes:

October 15, 2019 #19 - Launching a Successful DTC Ecommerce Brand | Ronnie Teja
On the show we have Ronnie Teja.
Ronnie is a prolific entrepreneur who has run a number of ecommerce companies over the years. He has recently launched a fashion brand called Branzio. On the episode we discuss the ins & outs of launching a new watch brand, running a direct to consumer (DTC) ecommerce company, why brand is so important in consumer marketing and Ronnie's relentless customer focus.
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0min
October 08, 2019 #18 Conversion Copywriting Tactics | Joel Klettke
Joel Klettke is is on the show today to share his approach to conversion copywriting and tactics you can use to improve conversion rates.
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0min
October 03, 2019 #17 - Advice for Startup Founders from a Successful VC | Semil Shah
In this episode, we are getting a behind the scenes look into the thought process of a VC. This is the perfect episode for young entrepreneurs and startup founders.
Today we have Semil Shah, the founder of Haystack (https://haystack.vc) a seed stage VC fund. Semil was an early investor in DoorDash, Instacart, HelloSign, Giphy and others. He’s also known for being a prolific writer, sharing his thoughts on VC and tech.
During this interview we dig into what he looks for in startups & founders. And some of his successes and some investments that didn’t pan out.
If you’re a founder, this one’s for you. Enjoy.
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0min
July 02, 2019 #16 How to Achieve Double-Digit Growth Consistently | Cameron Herold
Today on the Growing Pains Podcast you are in for a masterclass from an accomplished executive and thought leader Cameron Herold.
Cameron is the founder of COO Alliance - The World’s Leading Network for Chief Operating Officers.
He’s also a best selling author of books such as Free PR, Vivid Vision, Meetings Suck, Double Double, The Miracle Morning.
Cameron has also spoken at TedX events, so you can check him out there as well.
I asked Cameron to join the show to teach us the strategic secrets that lead to growth.
* He shares how he persuades founders to take new strategic approach.
* Why some founders are great visionaries but poor at executing at scale.
* And his #1 piece of advice to founders looking to make an immediate impact on creating a culture full of A players...

Enjoy!
Links:
Cameron on LinkedIn (https://www.linkedin.com/in/cameronherold/)
COO Alliance (https://cooalliance.com/)
Cameron's books on Amazon (https://www.amazon.com/Cameron-Herold/e/B00845CG2S)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
...more
32min
May 31, 2019 #15 Executive Leadership Fundamentals | Mic Berman
Today on episode 15 of the Growing Pains podcast we have Mic Berman.
Mic is a highly sought after leadership coach & strategic advisor, who works with a multitude of companies. She’s coached founders, new CEO’s and aspiring executives on how to grow as a leader, and teaching them the building blocks that’s required to successfully scale an organization.
Prior to being a leadership coach Mic has over 20 years experience working in tech companies like Mozilla, Yahoo & firms like McKinsey & Company.
Her last executive role was as the COO of Freshbooks a popular small business accounting SaaS platform.
I asked Mic to join the podcast to discuss:
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Coaching leaders for growth
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Squashing offie politics in a high growth company
*
Transitioning through the various stages in a company’s growth
If you are a founder, executive or aspiring executive, the fundamentals that Mic discusses will help position your company to successfully scale.
Enjoy!
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50min
May 24, 2019 #14 How to Succeed as a Serial SaaS Entrepreneur | Hiten Shah
This is episode 14 and today I have Hiten Shah.
I invited Hiten because he is a true serial entrepreneur.
Hiten Shah is the co-founder of numerous successful SaaS companies, including FYI (https://usefyi.com/) (helps you find your documents in 3 clicks or less), Crazy Egg (https://crazyegg.com/) (creates heatmaps for your website), Product Habits (https://producthabits.com/) (content and education for Product teams), KISSmetrics, and others.
He has also advised or invested in over two dozen technology startups.
In this candid conversation, Hiten touches on:
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How he is able to start, juggle and be successful with multiple companies
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How his marketing teams operate
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How to compete as a marketer in a very crowded & noisy digital marketing landscape
Hiten is an entrepreneur that’s been at it for over 15yrs. He knows what he’s talking about. I really enjoyed speaking with Hiten, I hope you find it helpful. On to the show.

Links:
Hiten on LinkedIn (https://www.linkedin.com/in/hnshah)
Hiten on Twitter (https://twitter.com/hnshah)
FYI, Hiten's Latest Startup (https://usefyi.com/)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
Did you like the episode? Rate it or submit a short review.

Connect with me:
On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
On Twitter @marcbitanga (https://twitter.com/marcbitanga)
On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
...more
32min
May 17, 2019 #13 This Savvy Entrepreneur had More at Stake than Most Founders | Nicole Smith
One of the things I love about doing this podcast is meeting super interesting people. And learning about how they got to where they are today.
That’s why today I invited Nicole Smith.
Nicole Smith is the founder & CEO of Flytographer a personal photography service when you travel abroad. It’s a really great concept, you should check out their site.
I invited Nicole because she didn’t fit the stereotypical startup founder mold.
She’s a mother of two boys.
She was a successful marketing executive with Microsoft.
And Nicole launched her startup in the middle of a successful career.
Simply put, Nicole had a lot more to lose than your 20-year old college grad.
Today we dive into things like:
*
Overcoming imposter syndrome
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How she got on the Today Show and the Canadian version of Shark Tank…Dragon’s Den
*
And how her corporate background didn’t hold her back from being a scrappy entrepreneur
If you think it’s too late to follow that entrepreneurial path, this interview with Nicole will convince you otherwise.
Links:
Flytographer (https://www.flytographer.com)
Nicole Smith on LinkedIn (https://www.linkedin.com/in/nicolelisasmith)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
Did you like the episode? Rate it or submit a short review.

Connect with me:
On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
On Twitter @marcbitanga (https://twitter.com/marcbitanga)
On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
...more
43min
May 08, 2019 #12 Getting Your Product Positioning Right the First Time | April Dunford
If your company is having difficulty growing past your first 100 customers. Or...
Your sales people are struggling to get past the first call. Ornnn
Your ideal customers seem disinterested or at worst confused…this is the show for you.
All those things I mentioned are symptoms of poor product positioning. Product positioning is a fundamental foundation in your marketing strategy and if you get it wrong…everything down stream suffers including your sales.
Today I had a very informative and absolutely hilarious conversation with April Dunford.
April is the author of a new book:
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/ref=sr_1_fkmrnull_1?keywords=april+dunford&qid=1557303202&s=gateway&sr=8-1-fkmrnull)
April is a positioning consultant who has over 25yrs experience working with B2B tech companies to solve their positioning challenges. She is a highly sought after speaker who has been featured at conferences such as:
*
Startup Empire
*
CTA Conf
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Tech Toronto
*
And more
In this episode we discuss:
* The symptoms of poor positioning
* Why April believes product market fit isn’t real
* Her process for helping clients see you as the leader in your space
* And how to convince executives to change their whole strategy when it’s clearly not working
Links:
April's new book (https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/ref=sr_1_fkmrnull_1?keywords=april+dunford&qid=1557303202&s=gateway&sr=8-1-fkmrnull)
April's website (https://aprildunford.com/)
April on LinkedIn (https://www.linkedin.com/in/aprildunford/)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
Did you like the episode? Rate it or submit a short review.

Connect with me:
On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
On Twitter @marcbitanga (https://twitter.com/marcbitanga)
On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
...more
1h 0min
May 01, 2019 #11 How to Run a High Performing Ecommerce Marketing Program | Geoff Henshaw
Today I invited Geoff Henshaw.
Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com (http://Clearly.com) the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com (http://Clearly.com) eventually was sold to Essilor International for $445 million.
Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com.
Geoff shares how operational excellence set apart Clearly.com (http://Clearly.com) and the tough lessons he learned at Shoes.com (http://Shoes.com) before they folded operations.
If you’re looking to improve your ecommerce strategy, this is a great episode to listen to.
Links:
Geoff Henshaw on LinkedIn (https://www.linkedin.com/in/geoffhenshawmktgleader/)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
Did you like the episode? Rate it or submit a short review.

Connect with me:
On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
On Twitter @marcbitanga (https://twitter.com/marcbitanga)
On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
...more
29min
April 24, 2019 #10 How to Convince Leadership to Experiment & Make Big Bets | David McIninch
Today on the Growing Pains podcast we have David McIninch.
David is the Sr. VP, of Strategy & Marketing at Fiserv a successful B2B Fintech Startup.
He was also the VP of Marketing for Jobber where he grew customer acquisition by 300% annually
David was also the Chief Revenue Officer at Acquisio an SEM ad management platform that was acquired by Web.com (http://Web.com)
I invited David to the show today, not only because he’s one of the savviest marketers I’ve spoken to, but also because he has a deep understanding of how to persuade leadership teams to make big bets like multi-million dollar radio campaigns or make sizeable investments in events.
The biggest takeaways from me on this episode aren’t spoon-fed tactics but how David is able to navigate the tricky waters as a marketing leader to convince his leadership team that they’ll need to be comfortable with tactics that aren’t easy to measure or get approved.
Links:
David McIninch on LinkedIn (https://www.linkedin.com/in/davidmcininch/)
David McIninch on Twitter (https://twitter.com/davidmcininch)

I'd like to hear from you:
What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
Did you like the episode? Rate it or submit a short review.

Connect with me:
On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
On Twitter @marcbitanga (https://twitter.com/marcbitanga)
On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
...more
54min

FAQs about This is Content.:

How many episodes does This is Content. have?

The podcast currently has 19 episodes available.