This is Content.

This is Content.

By Marc BitangaBusinessEntrepreneurshipMarketingManagement
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This is Content. episodes

  • #9 The Surprising Marketing Channel That's Contributing to Freshbook's Growth | Chris Sisco
    Today on Growing Pains, I invited Chris Sisco the Associate Director of Digital Acquisition at Freshbooks. Chris and I share war stories and compare notes on all things digital. We touched on a number different areas of digital marketing from recruiting, experimentation, marketing attribution and the one channel that Chris was surprised to find out was contributing to Freshbook's new customer acquisition.
    Links:
    Chris Sisco on LinkedIn (https://www.linkedin.com/in/chris-sisco/)
     
    I'd like to hear from you:
    What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
    Did you like the episode? Rate it or submit a short review.
     
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    55 min
  • #8 How Clio Got Funding During the 2008 Recession | Jack Newton
    Jack Newton is the Co-Founder and CEO of Clio a leading legal practice management platform. I met Jack a few years ago and immediately noticed how Clio was quite different than a lot of cut-throat, growth at all costs startups. I invited Jack to Growing Pains to share the early days of Clio and why he's so passionate about building a workplace he can be proud of.
    In this episode we learn why bootstrapping your way to a lifestyle SaaS business can be misguided and why VC funding is necessary in order to become the market leader.
     
    Links:
    Jack Newton on LinkedIn (https://www.linkedin.com/in/jackbnewton/)
    Clio Website (https://www.clio.com/)
     
    I'd like to hear from you:
    What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
    Did you like the episode? Rate it or submit a short review.
     
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    50 min
  • #7 How to Evolve Your SEO Strategy in 2019 | Eli Schwartz
    Eli Schwartz is the Director of Growth & SEO at SurveyMonkey. Eli is a solid SEO with very practical advice on how to succeed in SEO today. On top of that he's a super cool professional and was a pleasure to have on the podcast. Lots of strategic tips in this episode if you want to get your SEO right.
    Would love to hear what you think. I'm on Twitter @marcbitanga (http://twitter.com/marcbitanga) or you can email [email protected] (mailto:[email protected])
     
    Links:
    Eli on LinkedIn (https://www.linkedin.com/in/schwartze/)
    Eli's blog (https://www.elischwartz.co/)
     
    I'd like to hear from you:
    What topics should we cover? Send me (mailto:[email protected]) an email or reach me on Twitter @marcbitanga (http://twitter.com/marcbitanga)
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    39 min
  • #6 How to get Free PR with Zero Experience | Adrian Salamunovic
    Adrian Salamunovic is on the show today and he shares with us a do-it-yourself blueprint to get free PR without agency and with zero experience. Adrian shares a ton of actionable tips to get your PR efforts off the ground and delivering results.
     
    Links:
    Buy Adrian's book here: Free PR - How to Get Chased by the Press without Hiring a PR Firm (https://amzn.to/2JOztGi)
    Adrian on LinkedIn (https://www.linkedin.com/in/adriansalamunovic/)
     
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    31 min
  • #5 From Startup to Profitable Online Business | Sahil Lavingia
    Sahil Lavingia is the Founder & CEO of Gumroad. A simple to use ecommerce platform crafted for Creators. Sahil shares his experience as the second hire at Pinterest. He also dives into his venture funded startup journey that ultimately led to cultivating a profitable online business.
    Sahil shares the ups & downs of startup life as a founder. Plenty of startup and life lessons in this one. Enjoy!
    Links:
    Sahil's Essay on Medium: Reflecting on My Failure to Build a Billion-Dollar Company (https://medium.com/s/story/reflecting-on-my-failure-to-build-a-billion-dollar-company-b0c31d7db0e7)
    Sahil on LinkedIn (https://www.linkedin.com/in/sahillavingia/)
    Sahil on Twitter (https://twitter.com/shl)
    Gumroad (https://gumroad.com/)
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    57 min
  • #4 How to Use Story & Industry Analysts to Win in Enterprise Marketing | Lori Bush Shepard
    Lori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify.
    She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo.
    And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year.
    Today we'll learn:
    * How your marketing story will set you apart in the enterprise market
    * What a startup should look for in its first marketing executive
    * How to align marketing & sales
    * And the impact of working with industry analysts
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    55 min
  • #3 How Unbounce's Content Marketing Strategy Led to Doubling MRR | Jeremy Wallace
    Jeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget.
    We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR.
    During our talk, we learn about:
    * His Jedi mind trick on how to create amazing content
    * The research he conducts before doing any landing page testing
    * His experience having both marketing & sales under one leader.
    * And How the Unbounce Call to Action conference evolved from a local meetup to becoming a globally known marketing conference
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    50 min
  • #2 Rocketship SaaS Growth & Leadership Lessons | Steve Johnson
    Steve Johnson has led sales, partners, growth & revenue for a number of SaaS companies such as Constant Contact, Hootsuite, Vidyard & more
    Steve shares:
    * Lessons from his first startup venture where he partnered with Salesforce & Microsoft
    * The early days at Hootsuite and exponential growth from $500K ARR to $100M ARR in just a few years
    * Advice from Mark Benioff on industry events to generate sales
    * Strategies to make your product stick and difficult to replace
    * How to evaluate business for viability
    * What he looks for in leaders to help him scale
    * His advice for anyone who wants a thriving career in a startup
     
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? Rate it or submit a short review.
    Connect with me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    48 min
  • #1 How Collaboration & Culture Led to Lavalife & Freshbook's Growth | Mitch Solway
    Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others.
    He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO.
    During our talk, we learn about:
    * What it takes to be successful as the first marketing executive
    * His viewpoints on how to use goals to improve alignment
    * The one product change that drastically improved revenue for Lavalife
    * How culture and brand are synonymous
    I'd like your feedback:
    What topics should we cover? Send me (mailto:[email protected]) an email
    Did you like the episode? I'd appreciate a short review.
    Connect with Me:
    On LinkedIn (https://www.linkedin.com/in/marcbitanga/)
    On Twitter @marcbitanga (https://twitter.com/marcbitanga)
    On Instagram @marcbitanga (https://www.instagram.com/marcbitanga/)
    1 hr

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