Lori Bush Shepard is the former VP of Corporate Marketing at Marketo & was also the VP of Marketing with Mobify.

She successfully placed Marketo in the Gartner Leader Quadrant and achieved an 800% increase in global media coverage for Marketo.

And as the Global VP of Marketing with Mobify she grew marketing's influence on the sales pipeline from 47% to 90% in a year.

Today we'll learn:

* How your marketing story will set you apart in the enterprise market

* What a startup should look for in its first marketing executive

* How to align marketing & sales

* And the impact of working with industry analysts

I'd like your feedback:

What topics should we cover? Send me (mailto:[email protected]) an email

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