Jeremy Wallace is the former CMO of Unbounce. Jeremy shares his marketing roots including his role as VP of marketing for an online gaming company where he was responsible for a $50M marketing budget.

We’ll also discuss how content marketing was fundamental to Unbounce nearly doubling their MRR.

During our talk, we learn about:

* His Jedi mind trick on how to create amazing content

* The research he conducts before doing any landing page testing

* His experience having both marketing & sales under one leader.

* And How the Unbounce Call to Action conference evolved from a local meetup to becoming a globally known marketing conference

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