Today I invited Geoff Henshaw.

Geoff is the VP of Marketing for O2E Brands. He was previously a marketing leader at Clearly.com (http://Clearly.com) the innovative ecommerce company that was a pioneer in selling contact lenses & eyeglasses online that rapidly grew to over $300M in revenue. Clearly.com (http://Clearly.com) eventually was sold to Essilor International for $445 million.

Geoff was also the head of marketing for a short-lived ecommerce shoe retailer shoes.com.

Geoff shares how operational excellence set apart Clearly.com (http://Clearly.com) and the tough lessons he learned at Shoes.com (http://Shoes.com) before they folded operations.

If you’re looking to improve your ecommerce strategy, this is a great episode to listen to.

Links:

Geoff Henshaw on LinkedIn (https://www.linkedin.com/in/geoffhenshawmktgleader/)

 

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