On their first-ever episode, @jdalfeen and @racheljosilver give tactical tips on how to leverage influencers to amplify a skincare brand's new product launch. Plus, they talk about the biggest (and most avoidable) mistake brands are making with their customers.

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Got a burning social marketing question? Email [email protected], or DM @jdalfeen and @racheljosilver on Instagram.

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P.S. Do you follow these savvy people we mentioned on the episode?

@marianna_hewitt