Do You Follow?: A Podcast on Social Media Marketing

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This episode is a love letter to New York (see Jerry Seinfeld's New York Times article if you don't know what we're talking about), but we're also talking about the creative ways people are choosing to live their lives in COVID times.

Plus, we've got a new roulette-style game on the social networking platform that is definitely not as cool as TikTok but way more practical than all of them: LinkedIn!

>> Do you follow everyone we mention in this episode?

@jerryseinfeld

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.

>> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

COVID-19 has fundamentally changed traditional networking. How do you keep up with and create new connections for potential business partnerships when you can't go to events, panel discussions, coffee meetings, etc. in person? We talk about new companies popping up that might make this easier, plus we share our thoughts on "the MasterClass economy," in which professionals are monetizing their unique skill sets to teach other people online as an additional revenue stream.

>> Do you follow everyone we mention in this episode? @lunchclubai @withmedley @bumblebizz @girlboss @createcultivate @masterclass

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.

>> Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on all things sosh med.

Instagram Reels is here and while it's certainly not groundbreaking (we see you, TikTok), get familiar—because you should definitely start using it for your business. Don't freak—we know it's yet another channel to content for, but we're sharing examples and strategies that you can try today. P.S. Read this efficient deep dive on Reels and what we know so far from our friends at Dash Hudson.

Plus, we help edtech non-profit @dreamwakers_ with ideas for how to plan a fundraiser event that will be online for the first time—that doesn't skimp on entertainment or revenue generated.

>> Do you follow everyone we mention in this episode? @harlemacademy @dressforsuccess @itcosmetics @jamiekernlima @weworewhat @riverfundny

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Big news: We have a newsletter on LinkedIn! Subscribe here and get more in-depth analysis on each episode weekly.

"Community" has been the buzz word of choice in the digital marketing world for the last few years. On this episode we're answering a question from someone working at a pet insurance company who wants to know where to build their online community. We discuss the why behind starting a digital community (do you even need one in the first place, really?), and we get into the pros and cons of popular online community platforms like Slack, Facebook groups and more.

Plus, we talk about the black and white selfie "challenge" that went awry... and @jdalfeen has some *personal news*!

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Send us a voice memo file and email it to [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode! Just let us know if you and/or your company prefer to be anonymous.

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Editor's Note: This episode was recorded before Instagram released Reels. You *know* we'll have a deep analysis on this coming up in the next episode, so make sure you subscribe!

If you're still searching for a good reason to invest time in figuring out TikTok for your business, listen to this episode. Rachel and Juliette share how they used TikTok for Love Stories TV to grow their Instagram monthly video views from 50K to 3.5M+. We're literally giving you our strategy for hacking cross-platform growth.

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Stressing about wedding planning? This week we sat down with soonlywed and co-founder of Birdy Grey, Grace Lee! 

We discussed questions, like:

• Should I do a bridesmaid proposal?
• Is it weird to design my own engagement ring?
• When is too early to start planning our wedding?

And more!

>> Follow @birdygrey on Instagram for more bridesmaid dress inspo.

>> Shop Birdy Grey dresses here.

We're all trying to figure out life in quarantine and for better or worse, we're technology-dependent more than ever right now. Rachel and Juliette discuss what they've been most and least excited about while scrolling, liking and commenting through the Internet (spoiler alert: lots of TikTok time), plus they discuss the quarantine age old question: Zoom vs. Google Hangouts (or other video meeting platforms), and why?

This week they're crowdsourcing: Where can you get the cutest tie dye sweat suits that every influencer is wearing?

Do you follow everyone we talk about in this episode?:

@tracyandersonmethod @coterie @jes_crizzz @heyheyitskatiek

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted?

Do you follow everyone we talk about in this episode?:

• @fohr.co

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool.

We discuss topics like:

• The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now.

Do you follow everyone we talk about in this episode?:

• @lisafreestyle

>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!

>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.