Sign up to save your podcasts
Or
Share Do You Follow?: A Podcast on Social Media Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Do You Follow?: A Podcast on Social Media Marketing episodes
- #38: Are no-frills standalone accounts the new way to shop on Instagram?
This week we do an Instagram audit for @boardandtableco, a cheeseboard building business (yes, that's a thing, and yes you need it for your next event).
Plus we go deep on a new trend we're seeing on Instagram: standalone accounts for shopping that post only ecommerce images. If you've heard of @things.i.bought.and.liked, that's where we first saw the trend. Now @theskinnyconfidential is getting into the mix with @and.the.skinny.was.like so we're officially calling this a social media ~trend~.
>> Do you follow the accounts we talk about on this episode?
@boardandtableco @things.i.bought.and.liked @theskinnyconfidential @and.the.skinny.was.like @thing.rjs.likes @renttherunway_reviews @thingtesting @mariahklyons @personalpractice @weworewhat @rickeysisters @ecruz_n @maxbartick
>> Have a question about social and influencer marketing for us? Or want us to do an Instagram audit of your brand or company's account? DM @jdalfeen and @racheljosilver or email us at [email protected] and let us know if you want to be kept anonymous or not!
29 min - #37: When being Insta-famous goes wrong (aka the story of Caroline Calloway)
We answer a question from a listener who transition from corporate marketing to freelance social media, including how to position herself and make herself stand out to companies.
Plus we're deconstructing the brief history of Instagram influencer @carolinecalloway who's ex-BFF outed her as a fraud. (If you have no idea what we're talking about, here's The Cut essay that prompted it).
>> Do you follow everyone we talked about on this week’s episode?
@carolinecalloway@jongraz@onepeloton@kayla_itsines>> Have a question on social media and influencer marketing? We want to feature your question on a future episode! Email [email protected] or DM @jdalfeen and @racheljosilver and tell us if you want to be anonymous or not!
37 min - #36: WTF is TikTok?... Plus, should babies be on social media?
Rachel had a baby and he is the CUTEST! But will she share him on social media?! We discuss why or why not parents share their babies on social media.
Plus we're talking about TikTok (formerly Musical.ly)—aka the social media video app that every 13-year-old you know is obsessed with.
>> Do you follow the accounts we talk about in this episode?:
@primarydotcom
@happiest_baby@babyshusher@artemer@lizzobeeatingPlus, follow our favorite TikTok-ers:
@itskayleighharrington@kaileyelisemann>> Have a social media marketing question? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.
>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!
33 min - #35: Instagram likes are disappearing! What does that mean for my business? Plus, Taylor Juarez of Ladybird Studios shares sales and marketing tactics...
We're back from a long winter's nap with a deep dive into the YouTube scandal that went mainstream earlier this spring — oh yeah, we're talking about the BFF breakup over gummy vitamins between Tati Westbrook aka @glamlifeguru and @jamescharles!
We also get into the recent news that public Instagram likes will be — gasp! — disappearing, and what it means for your business. Plus, we sit down with Taylor Juarez of Ladybird Studios and tackled sales strategies and tactics *every* small business owner needs to hear.
>> Do you follow the accounts we talk about in this episode?:
@ladybirdstudios
@glamlifeguru@jamescharles@birthsmarter@lindsilanestyle@bennydrama7@thingsiboughtandliked>> Have a social media marketing question? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.
>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!
1 hr 6 min - #34: How do I develop a voice for a user-generated content platform?
We're answering a question from a listener who's recently been tasked with developing the brand voice for a large travel reviews site. How do you take it from a mostly user-generated content platform to one that has a more defined point of view?
>> Do you follow the accounts we talk about in this episode?:
@tropicals
@melissahoylehair@martocabeachgarden@orenjous@airbnb>> Have a social media marketing question? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.
>> This episode is brought to you by Hungryroot: fresh, clean-ingredient foods that make it easy to eat healthy. Get $25 off your first two deliveries when you visit hungryroot.com/follow.
>> Subscribe and listen to our @lovestoriestv podcast, Love Stories Radio, for real wedding advice!
35 min - #33: How do I deal with declining post engagement as my followers grow? Featuring @molliechen from @hungryroot!
We are SO excited to FINALLY be sitting down with our very dear friend, Birchbox co-founder, and VP of Brand and Customer Experience at Hungryroot: *the* @molliechen!
This week's question comes from a listener who manages the Instagram account for a coffee and ice cream shop in Washington, DC. Their followers are consistently growing, but post engagement is declining. How can they increase post engagement AND continue to gain followers?
And of course we play our usual games: Saved By The 'Gram, Instagram Roulette, and Do You Follow?
>> Do you follow everyone we mention in this episode?:
@molliechen
@hungryroot@poshpartygal@hitchedwithahashtag@karinalemkeweddings@drinkramona@butlikemaybe@bonappetit@lallimusic>> This episode is brought to you by Hungryroot, fresh, clean-ingredient foods that make it easy to eat healthy. Get $25 off two deliveries when you visit hungryroot.com/follow.
>> Have a social media marketing question? Want us to audit your brand's account (anonymously or not!)? Email us at [email protected] and DM us @jdalfeen and @racheljosilver.
>> Subscribe to our other podcast, Love Stories Radio, where we answer real wedding questions!
33 min - #32: Which type of question format gets the most engagement on Instagram Stories?
On this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background?
Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games.
>> Do you follow everyone we mention in this episode?:
@crazyrichasians
@the12ishstyle@michelle_editor@sarablakely@spanx@cmcoving@shecanshedid@girlswithgluten@itsjennarennert@travelandleisure>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.
39 min - #31: How do I get more comments on Instagram...without looking thirsty?
YOU GUYS. The CEO and co-founder of our all-time favorite social media analytics tool is our special guest on the pod this week: Thomas Rankin (@thxxmxxs) of Dash Hudson (@dashhudson)! If you're a longtime listener, you know we talk about our deep love of this tool on just about every episode and how it's helped us as marketers to get actionable insights on Instagram so that we can create better content that performs for the brands we work with!
And as if we couldn't love them more, they're giving DYF listeners a FREE custom insights report for your brand! Just go to dashhudson.com/doyoufollow to get yours.
1 hr 1 min - #30: Which type of question format gets more engagement on Instagram Stories?
On this episode, we’re answering a question from someone asking about which type of question format gets more engagement on Instagram Stories: Person talking to camera or text on a blank background?
Plus, we’re talking about how GOOD the PR is for Crazy Rich Asians, and we play our usual games.
>> Do you follow everyone we mention in this episode?:
@crazyrichasians
@the12ishstyle@michelle_editor@sarablakely@spanx@cmcoving@shecanshedid@girlswithgluten@itsjennarennert@travelandleisure@loho_bride@maxbartick>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.
39 min - #29: How do I track top of funnel influencer marketing?
We're recording this episode from iconic The Plaza Hotel in New York City! And on this episode, we're breaking down the metrics you should be tracking for top of funnel influencer marketing.
>> Do you follow the people we mention in this episode?:
@thehandyj
@hinge@theleague@ringconcierge@theclearcut@ps.snacks@erinliveswhole@gypsytan#ltkhome@theinside@repeatroses#mukbang@euvonia>> Join our Slack group to connect with other marketers & get the show notes from ALL our episodes! DM @jdalfeen and @racheljosilver to join.
>> Got a question for the pod, or want us to Social Media Doctor your brand's account? Email [email protected] or DM @jdalfeen and @racheljosilver.
30 min
About Do You Follow?: A Podcast on Social Media Marketing
From the publisher's feed
We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like…
Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!