Do You Follow?: A Podcast on Social Media Marketing

On the A-side of this week’s episode we’re deep diving into the tricky topic of buying Instagram accounts: why brands and influencers do it (and how to actually do it), how often it’s happening, and what’s the difference between buying followers and buying an account?

Plus, we discuss the magic behind viral posts that get crazy engagement—and how to capitalize on them if you’re a brand.

>> Got a social media question for us? Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

>> Subscribe to our other podcast for @lovestoriestv, Since You Asked... A Podcast on Your Wedding Questions.

On the B-side, we're talking about the lazy clickbait-y behavior of digital publishers on Khloe Kardashian's baby name reveal, Kanye West is back on Twitter and we're very divided on his emo tweets, and we analyze a recent celebrity #sponcon we just are not here for.

>> Do you follow everyone we mention in this episode?:

@nexxusnysalon @itsmeleighton @allwritebyme @jvn @renttherunway @lulufrost @mimibanks @lewismillerdesign @girlwithnojob

>> Got a social media question or comment for us? Email [email protected] or DM @jdalfeen and @racheljosilver.

>> Subscribe & listen to our other podcast on weddings, Since You Asked...!

This week on the A-side we dig into local marketing tactics and tackle a question from a listener who's asking how to grow social reach for a service-based brand that's currently only in New York City. Plus, in light of #POPSUGARgate (if you have no idea what we're talking about, read this), we do a mini deep dive into rewardStyle, one of the top affiliate marketing platforms for influencers.

>> Do you follow everyone we mentioned in this episode?:

@venzedit @liketoknow.it @popsugar

>> Got a question for us? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode.

>> Subscribe & listen to our *other* podcast on weddings, Since You Asked...!

This week we talk about how Instagram's change in API is affecting a slew of third party Instagram apps, plus we discuss the peak meme status of the Walmart Yodel Kid. And as usual, we play our Saved By the 'Gram and Do You Follow games.

>> Do you follow all the amazing accounts we mention in this week's episode?:

@graceatwood

This week we answer a question from a listener who works in HR for a fitness company and wants to know how to recruit new talent via social media. Plus, we share our favorite resources (besides ours, of course) for news about social media, digital marketing, and brand.

>> Do you follow the people and brands we mention in this week's episode?:

With everyone in media freaking out about Facebook's ever-changing algorithm, this week on the B-side we're discussing YouTube and how more publishers, influencers, and eventually brands are starting to pay more attention to the original video platform.

We play our usual games plus a special version of "Do You Follow?" called "Do YouTube?" where we share our favorite YouTube channels and why you should subscribe.

>> Here's a list of everyone's Instagram (and YouTube channels!) we mention in the episode:

@emofly /

This week we answer a question from a listener who wants to know: When your brand is a prominent personality, is it ever OK to integrate other personalities into your content strategy? 

Plus, we offer sound advice on how to tell whether you're "slutty" on Instagram (it's not what you think!).

>> Do you follow the people and brands we mention in this week's episode?:

@birchbox

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!

>> Don't forget to RATE and REVIEW us on iTunes so more people can find our podcast!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.

This week, @racheljosilver declares that using the Internet to find product recommendations is soooo two-thousand-and-late after crowdsourcing her new dream pillow via Instagram.

Plus, @jdalfeen shares one of the smarter and more insightful campaigns she saw on social media on International Women's Day.

And we indulge in a double round of Saved by the 'Gram and Instagram Roulette, and our usual Do You Follow? game.

>> Here's a list of the people and brands we mention in this episode:

@michelle_editor

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!

What are the best (and worst) referral programs—and why? We share the brands whose refer-a-friend marketing campaigns are winning our hearts (and dollars)... and the ones that are just straight up confusing.

Plus: We answer a question from a listener on best practices for top-of-funnel social video ads. Is Facebook or YouTube better for brand awareness, and how long should your video ad be? Do captions even matter?

>> Follow the people & brands we mention on the episode:

@thirdlove

>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.

On the B-side of this week's episode, we did a simultaneous live recording on @jdalfeen's Instagram! We talk about the recent drama surrounding beauty brand @deciem's founder (read this @quartzy article HERE if you have no idea what we're talking about), and discuss whether it's ever detrimental as a brand to be *too* transparent. Plus, @amyschumer shared her wedding video on Instagram and we're all crying at our desks over her sweet vows.

We also play our usual games...but LIVE! Instagram Roulette, Saved by the 'Gram, and Do You Follow?!

>> Here's a list of the people and brands we mention in this episode:

@amyschumer

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!

>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!