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Do You Follow?: A Podcast on Social Media Marketing episodes
- #17A: What’s the best way to find microinfluencers?
This week we tried something new and did a LIVE recording of the A-side of the podcast on @racheljosilver's Instagram! We answer a question from a brand targeting boaters/waterfront living on the best resources for finding microinfluencers. Plus we give advice on what a new brand's first Instagram post should be at launch.
>> Follow the people & brands we mention on the episode:
@kjp
@davey@belleoftheball45@namvo@maidenhome@apple@collectiveretreats@molliechen>> Do you have a social media marketing question? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding.
21 min - #16B: You can now screenshot Instagram Stories... and other important news this week in sosh med.
Episode 16 continues on the B-side with the two Jujus: @jdalfeen and @julia_casella (since @racheljosilver is in sunny FL this week!). @julia_casella (aka the first-ever @birchbox social intern) manages influencer marketing at @beautyblender—that magical pink sponge in every makeup bag.
We dish on Instagram's latest news that you'll soon be able to screenshot Stories (which will seriously cramp on sosh med stalking, but fear not—@julia_casella has a hack). Plus, we talk about fancy toothpastes, our favorite beauty influencers, and so much more.
>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Do you follow all of the amazing people and brands we mention in this week's episode?:
@beautyblender
@jadeywadey180@marianna_hewitt@birchbox@dashhudson@obviously@marianna_hewitt@makeupbymario@laurencaruso_@petitestudionyc@laneycrowell@rachelista@jilliandempsey@violetgrey@agentnateur@themoment@marvis_usa@jvn@queereye@reformation>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
37 min - #16A: Should I really be on every social platform?
We have a VERY special guest for this week's A-side episode: @julia_casella! She started as @jdalfeen's and @racheljosilver's intern at @birchbox... and basically never left. She's now on the global communications team at @beautyblender managing influencer marketing—and we're psyched to have her on the pod.
We're answering questions on: how to increase likes and comments, if you really need to be on every social platform, and what's the deal with long Instagram captions?
>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Do you follow all of the amazing people and brands we mention in this week's episode?:
@glossier
@howheasked@deciem@socialteesnyc@garyvee>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
22 min - #15B: Who you should follow on Twitter (it’s back, ICYMI)... and other important news this week in sosh med.
Twitter was gone for a second (pretty much once Snapchat entered our lives), but we think it's officially back—so on this week's B-side ep, we're talking about our favorite people to follow on the original 1:1 sosh med network! Such as:
@melgrilloaruz
@thedunndunn@pardee@theyearofelan@rbicakes@thecut@scarletmckfeverPlus, we wax poetic on the new @champagnepapi "God's Plan" music video, @amyschumer's surprise wedding, and play our usual favorite B-side games like "Saved By the 'Gram" and "Do You Follow?".
>> P.S. Do you follow the other amazing peeps we mentioned in this week's ep?:
@lovestoriestv
@wildoakfilms@shaneandlaurenphoto@mgemi@renttherunway@chloeandisabel@bonobos@julia_casella@punkpostco@amyschumer@robandlindsayweddings@remytumin@loreleio@marianna_hewitt@namvo@julia_casella@molliechen@havenskitchen@wholefoods@instacart@juleshough@901artists@ambahhh@brookslaich@ryanseacrest@justbobbibrown@barackobama@hiclairemichelle@rdhorowitz@whoweekly>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
>> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.
40 min - #15A: How do I measure the success of paid social ads?
This week we're answering a question from a listener who works at an outdoor apparel company on paid social media ads: What KPIs should you be using to measure success, and what type of attribution model makes the most sense?
Plus, we go deep on a Q from someone working at a nonprofit who's asking about engagement vs. follower size on social—which is more important? (Spoiler alert: They BOTH are).
>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Do you follow all of the amazing people and brands we mention in this week's episode?:
@mikmaktv
@dashhudson@lovestoriestv@mgemi@renttherunway@bonobos@choleandisabel@wildoakfilms@shaneandlaurenphoto@obviously>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
>> Enter the two @lovestoriestv giveaways we mentioned in this week's episode—follow on Instagram HERE for more details.
27 min - #14B: Stormi Jenner broke the Internet... and other important news this week in sosh med.
It's the B-side! This week we talk about the 11-minute @kyliejenner pregnancy journey/gender reveal/birth story video that we all watched (don't lie). Plus, we play a special game of Do You Follow?, brought to you by our friends at Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Do you follow all of the amazing people and brands we mention in this week's episode?:
@marianna_hewitt
@motherdenim@zara@balenciaga@summerfridays@rosielondoner@galmeetsglam@katyzack@elan_cafe@kyliejenner@krisjenner@garyvee@lola@garyjanetti@ayr@jacz_jacz@shoplindasstuff@yourfitz@awilkiswilson@lovestoriestv>> Have a social media question for the pod? DM @jdalfeen and @racheljosilver, or email us at [email protected].
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
32 min - #14A: How do I launch an influencer + affiliate marketing program?
On this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliate marketing launch plan of a brand we mentioned a few episodes back: @meetbuffy. So we went straight to the source and brought in social media and content marketing consultant, @arbro, as our special guest! She's the brains behind the strategy and execution of the @meetbuffy program (not to mention she used to run social at @renttherunway and influencer strategy at @therealdba). We get into the weeds on the tools to plan, launch, track, and sustain an influencer and affiliate marketing program for a totally new brand.
>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.
>> Do you follow all of the amazing people and brands we mention in this week's episode?:
@arbro
@julia_casella@meetbuffy@thirdlove@renttherunway@ramshackleglam@rakutenus@mgemi@molliechen@obviously>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!
>> Subscribe to our NEW @lovestoriestv podcast, Since You Asked... A Podcast on Your Wedding Questions!
42 min - #13B: We launched ANOTHER POD. WHAT?!
The hot social media goss this week is that we launched ANOTHER POD. We're very excited and you can listen to it here. We also chat about how @jdalfeen's feed is being taken over by @philadelphiaeagles content (Go Birds!), IG scheduling, @BrosBeingBasic, @BestInBourbon, @WovenWhale, and more. Plus, we have a cameo from the one and only @CaitlinCScott who tells about her Instagram name change struggles and other sosh med intel.
>>> Listen to our NEW podcast, Since You Asked...: A Podcast on Your Wedding Questions.
32 min - #13A: How should I be using Pinterest for my business?
This week on the A-Side we discuss how a furniture designer should use Instagram between product releases (h/t @durodeco), how to use Pinterest for your business, and whether or not you should start a new Instagram account for your passion project. Plus, we announce our NEW PODCAST, Since You Asked...: A Podcast on Your Wedding Questions, and how it was inspired by our love for Facebook groups and the broken magazine editor/reader relationship.
22 min - #12B: @racheljosilver’s great deodorant Instagram Poll debate... and other important news this week in sosh med.
Flipping it over to the B-side of episode 12, we talk about @racheljosilver's deodorant epiphany (and the stellar use of Instagram Poll feature), a mini peek at the relaunch of lovestoriestv.com (check out the brand sparkly new site!)—plus we play our usual show games of "Instagram Roulette," "Do You Follow?", and the latest addition: "Save the 'Gram," where we walk through a recent save to our Instagram Collections from the week.
P.S. Don't forget: Birchbox is giving DYF listeners 20% off when you spend $30+ at birchbox.com/follow! Just use code FOLLOW at checkout.
P.S. Make sure you follow the accounts we mention in the episode:
@samfonts@scullysworks@deciem@malinandgoetz@birchbox@karaswisher@recode@purewow@lovestoriestv@caudalie@drinkramona@sheaterraorganics@love_amika@lindseyea@jewelzmg@photoscout77@byrdiebeauty@laurabrown99@instylemagazine@whoweekly@everyoutfitonsatc@chelsea.fairless@laurengarroni@broadcity@helixdnastore@deenadb@kristiedash@instagram@evachen212@ginnynam@elisabenson@allure@sarahpotempa36 min
About Do You Follow?: A Podcast on Social Media Marketing
From the publisher's feed
We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like…
Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email [email protected] (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!