On this week's A-side, we're answering a very specific question from a listener asking about the influencer and affiliate marketing launch plan of a brand we mentioned a few episodes back: @meetbuffy. So we went straight to the source and brought in social media and content marketing consultant, @arbro, as our special guest! She's the brains behind the strategy and execution of the @meetbuffy program (not to mention she used to run social at @renttherunway and influencer strategy at @therealdba). We get into the weeds on the tools to plan, launch, track, and sustain an influencer and affiliate marketing program for a totally new brand.

>> This week's episode is brought to you by Obvious.ly, the platform that builds and manages influencer networks for brands. They're offering DYF listeners a *free* 30-minute influencer marketing strategy session when you get in touch with them HERE and mention our podcast.

>> Do you follow all of the amazing people and brands we mention in this week's episode?:

@arbro

>> Got a question for the pod? DM @jdalfeen and @racheljosilver, or email [email protected] and we'll answer your social media marketing question on a future episode!

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