Do You Follow?: A Podcast on Social Media Marketing

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.

We discussed topics like:

• What should brands and retailers do who are feeling the effects of COVID-19 on their sales?

Plus, we share some examples of social accounts that are standing out during this uncertain time, like:

• @conbody

>> Do you have a social media or influencer marketing question for us? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between.

Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar.

>> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking

>> Do you want us grade your social media, or do you have a question you want us to answer (anonymously if you want!) about social or influencer marketing? Email [email protected] or DM @jdalfeen and @racheljosilver!

We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget.

Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix.

>> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here.

>> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa

>> Want us to grade your 'gram? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.

We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura).

>> Do you follow the accounts from this episode?

>> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email [email protected] (we'll keep you anonymous if you want!)

We're psyched for our guest of the pod this week: Isadora Sales who does social at everyone's favorite cool kid brand, Everlane! We dig into the nitty gritty of Everlane's best-in-class social strategy, plus we do an Instagram audit of New York City skincare company @glowbar.

>> Do you follow all of the accounts mentioned in this week's episode?:

@isadoruh @everlane @everlanewomen @glowbar @thecut @whitney @bumble @necessaire @werenotreallystrangers @dudewithsign @dudettewithsign @thiswashollywood @thiswasfashion @sweetheart_couple

>> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email [email protected] (we'll keep you anonymous if you want!)

Lots to discuss on this week's episode, including:

• Are brands starting to slide into your DMs with #ads?

>> Do you follow everyone we talk about in this episode?

@karaswisher @profgalloway @away @puremichigan @alexwolf #wedinguatemala

>> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email [email protected] with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

We're answering a question from a wedding filmmaker who's asking: What advice do you have for getting a response from influencers? They're looking to offer a free wedding video package to engaged influencers in exchange for exposure, and have tried tons of tactics but are falling short.

Plus we're dishing on the recent FTC changes that are no longer requiring influencers to explicitly say #ad in their content. For real!

>> Do you follow all of the accounts we talk about in the episode?

@chewy @buybuybaby @7amenfant @sweetgreen @kindredbravely @harperwilde @target @stitchfix @graceatwood @somethingnavy @lovelybride @theclearcut @passengershaming

>> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email [email protected] with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

We're answering a question from a listener who's asking for tips on making the most of an Instagram takeover with a partner. We discuss the history of social media takeovers and the different types of takeovers (including swaps that help both accounts gain followers as well as one-way takeovers).

We're also ~hotly~ debating Disney+, talking about how Love Stories TV was in the @nytimes (read the article here) and we even came up with a new game: Grade the 'Gram, where we pick an account and give them a schooling based on their overall feed.

>> Do you follow all of the accounts we talk about in the episode?

@heymamaco @disney @the_fit_doula @overheardnewyork @tfln @goetzam

>> Have a social media or influencer marketing question you want answered? We'll keep you anonymous (if you want!). Email [email protected] with your ask, or DM @jdalfeen and @racheljosilver and we'll answer it on a future episode.

We have a GREAT phone-a-friend question this week from a digital director at a marketing agency that connects brands and influencers. Our caller wants to know: how do I effectively organize and manage Instagram DMs for my team of 20 people who are sending and receiving hundreds of DMs on a daily basis from influencers? We share some ideas for making the DM inbox a little less chaotic...

Plus, we're riffing on all of these @renttherunway subscription copycats that are popping up from brands like @vince and @bloomingdales.

>> Do you follow everyone we talk about on this episode?:

@kimkardashian @mariahcarey @dakotajohnson @stylecollective @savvybing @sixvegansisters @jenniferaniston @cheesebythenumbers @medtronicdiabetes @thereellove @durangrurang @starterpacks_only @heatherkmcmahan

>> Want us to audit your Instagram? Have a specific question about social or influencer marketing for your company or business? Email [email protected] or DM @jdalfeen and @racheljosilver with your question (we'll keep you anonymous if you want)!

We had the pleasure of hosting our favorite social media tool Dash Hudson's first-ever Savvy: Visual Marketing Summit this month in New York City! If you're longtime listeners, you know we had their CEO Thomas Rankin on the pod on episode #31, so we were over the moon when he asked us to host their inaugural conference!

We were in the room with some of the BEST minds in social, influencer and digital marketing: brands like @revolve, @girlboss, @outdoorvoices, @renttherunway, @theouai, @lobosworth's @lovewellness and SO MUCH more.

We summarized some of the best takeaways from the conference, like why you don't need to always reinvent the wheel all the time with content franchises (spoiler alert: people will still like your post when they see that feel-good meme in their feed a month later), how to convince your higher-ups to get you that video marketing budget and other juicy learnings you just have to listen to.

Thanks to our fam at Dash Hudson for having us, and we can't wait to do it again!

>>> Do you run social marketing for your brand or business and need help? We're taking new questions for this season of DYF! Submit them to us by DMing @jdalfeen and @racheljosilver, or email [email protected].