Do You Follow?: A Podcast on Social Media Marketing

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...


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Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.

We discussed topics like:

  • What should brands and retailers do who are feeling the effects of COVID-19 on their sales?
  • How can offline retailers quickly pivot to online shopping?
  • Plus, we share some examples of social accounts that are standing out during this uncertain time, like:

    • @conbody
  • @cossmarte
  • @oliveandjune
  • @madisonreed
  • @dnice
  • @wfhfits
  • >> Do you have a social media or influencer marketing question for us? Email [email protected] or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

    ...more
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    Do You Follow?: A Podcast on Social Media MarketingBy Love Stories TV

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