“Adjust your mindset, be more positive every day.” - Matt Bohner

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

Episode Summary:

In this inspiring episode of True Grime Stories, host Jeannie Henderson sits down with Matt Bohner, owner of Magic Matt’s Cleaning in Ames, Iowa. From Air Force veteran to successful cleaning business owner, Matt opens up about his entrepreneurial journey, the lessons learned from chasing two coaches, and how choosing the right mentorship and staying positive transformed his business.

Matt shares how focusing on one system, tracking the right numbers, and cultivating a winning mindset doubled his company’s growth in just a year. His story is a reminder that success often comes from clarity, consistency, and community—and that positivity can turn any setback into momentum.

💡 Key Topics

• Finding your entrepreneurial path after burnout and uncertainty
• Choosing the right coach and avoiding the “two rabbits” trap
• How numbers and systems drive real business growth
• The impact of CBF (Cleaning Business Fundamentals) on scaling successfully
• Staying positive and leading with purpose through challenges
• The power of community and peer accountability in business growth
• Giving back through Cleaning for a Reason and building meaning into your brand
• Developing leadership habits that inspire team loyalty and client trust

Guest’s Information:

• Learn more about Magic Matt's Cleaning at magicmattscleaning.com
• Learn more about pet waste removal services at iowapoofighters.com
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

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• Linkedin: https://www.linkedin.com/in/jeanniehenderson