“Really get okay with being uncomfortable.” - Jesica Noftz

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, 

Episode Summary: Hi, I’m Jeannie, and in this episode of True Grime Stories, Jesica shares how she transformed her cleaning business by stepping out of the field and rebuilding her team with the right culture and systems. If you've ever struggled with burnout, micromanaging, or inconsistent results from your team, Jesica’s journey will inspire you to lead with clarity and confidence. From letting go to scaling up, this episode is packed with the practical steps she took to finally love her business again.

Key Topics:

• Hiring with intention and retaining the right people
• The mindset shift needed to move from micromanager to leader
• Breaking free from burnout and overwhelm
• How changing one system helped unlock 7-figure growth
• Coaching, mentorship, and systems that helped her scale
• Lessons from rebuilding her team the right way

Guest’s Information: 

• Learn more about Petal Sweet Cleaning Service at www.petalsweetcleaning.com
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped her understand what was missing and how to build systems that actually work.
• Cleaning For A Reason

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

House Cleaning Business, Cleaning Business Owners, Cleaning Company Growth, Cleaning Industry, Cleaning Team Management, Leadership in Business, Business Systems, CBF

“If you're a solo cleaner, there's no reason for it. Learn how to build a business.” - Amy Smith

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

____________

Episode Summary: Hey everyone, I’m Jeannie Henderson, and in this episode of True Grime Stories, I sit down with my friend Amy Smith, the owner of Dazzle Cleaning Service in Dewitt, Michigan. Amy takes us through her inspiring journey—from starting as a solo cleaner in the '90s to running a million-dollar cleaning company with 15 full-time employees.

You’ll hear how she overcame self-doubt, let go of the mop, trusted her team, and built a business where people love Mondays. Amy's story is packed with real talk, relatable moments, and the kind of motivation every cleaning business owner needs. If you’re wondering whether it’s too late to build the business you dream of—Amy’s here to show you it’s absolutely not.

Key Topics:

• Transitioning from solo cleaner to CEO
• Letting go of control and trusting your team
• The importance of coaching and mentorship
• Investing in education and business systems
• How feedback and communication shape client retention
• Building a team that values Mondays over Fridays
• Creating a business with purpose, culture, and love

Guest’s Information: 

• Learn more about Dazzle Cleaning Service at http://dazzlecleaning.com 
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“If you want peace of mind and have quality of life, don't try to figure things out on your own.” - Liel Cheri

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, I sit down with the amazing Liel Cheri, founder of Cinderella’s Cleaning Maid Services in Georgetown, Texas. In less than three years, Liel and her husband turned their post-pandemic restart into a nearly 7-figure cleaning business—and she shares exactly how they did it.

Liel opens up about the chaos of turnover, the emotional weight of starting over, and the game-changing decision to implement structured systems. You'll hear how she learned to interview differently, build loyalty, and inspire team members who actually care. If you’re struggling with hiring or holding on to good people—this episode will give you clarity, encouragement, and real steps forward.

Key Topics:

• Restarting a cleaning business after losing it all
• Overcoming high employee turnover with the right systems
• The power of building a strong, caring team culture
• How to identify values-aligned employees during interviews
• Using structured team meetings to build connection and trust
• Creating a pay structure that encourages loyalty and excellence
• Shifting from chaos to a systematized, scalable operation
• Empowering team members to take pride in their work
• Why caring about your team translates to long-term success
• Leveraging CBF tools to create processes that stick

Guest’s Information: 

• Learn more about Cinderella’s Cleaning Maid Services at www.cinderella-serv.com
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“If it seems scary, do it because that's what's going to take you to the next level.” - Brittany Rivera

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, we sit down with Brittany Rivera to discuss one of the most powerful drivers of success—stepping outside your comfort zone. Brittany shares how facing fears, embracing discomfort, and taking bold risks have shaped her journey in the cleaning industry. If you’ve ever hesitated to take that next big step in your business, this episode will inspire you to move forward with confidence.

Key Topics:

• Why fear can be a sign you’re on the right path
• The role of discomfort in business growth
•  How to shift your mindset and take action despite uncertainty
• Lessons Brittany learned from taking big risks
• Strategies for pushing through fear and self-doubt
• Real stories of transformation from stepping into the unknown

Guest’s Information: 

• Learn more about Clean by Nature LLC at http://www.cleanbynature-ga.com
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“It was very important when I understood that I was the bottleneck of my business.” - Pamela Brewington

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, Jeannie sits down with Pamela Brewington, a passionate leader in the cleaning business industry. Pamela shares her journey from being the bottleneck in her own company to becoming a true mentor and leader for her team. She reveals how she learned to delegate effectively, coach up her team, and develop future leaders within her business. If you’ve ever felt like you’re doing too much and holding your business back, Pamela’s insights will inspire you to step into leadership and build a self-sustaining, thriving cleaning company.

Key Topics:

• Overcoming the bottleneck mentality in your cleaning business
• The power of mentoring and developing leaders within your team
• Effective delegation: How to trust and empower your employees
• Coaching strategies that help cleaning teams excel
• Creating a self-sustaining business through leadership growth

Guest’s Information: 

• Learn more about Tarylen Cleaning Services at www.tarylen.com
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook:https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"I want to empower people to do the job the best that they can as quickly as they can without sacrificing quality...so that they can make the most in a day." - Jen Rodgers

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: I’m excited to bring you another insightful episode of True Grime Stories. Today, I’m talking with Jen Rodgers, the founder and CEO of Just Peachy Clean in Daytona Beach, Florida. Jen’s journey from cleaning to building a thriving cleaning business is a story of resilience, strategy, and valuing time.

Jen started out cleaning vacation rentals out of necessity, but over the years, she transformed her business by learning the true value of her time and her team’s time. In this episode, we dive into the game-changing mindset shifts, the power of efficiency, and the importance of taking action. If you’ve ever felt stuck in your business, wondering how to grow without burning out, this conversation is for you.

Key Topics:

• How valuing time transformed Jen’s cleaning business
• Why shifting from teams to solo cleaners doubled productivity
• Setting pricing structures that empower employees and increase profits
• The role of coaching and mentorship in business growth
• Making intentional business decisions that create freedom and success

Guest’s Information: 

• Profit Pathways – Jen’s coaching program to help cleaning business owners master marketing and business growth. Visit: www.myprofitpathways.com
• Just Peachy Clean – Jen’s cleaning company in Daytona Beach, Florida. Learn more about Just Peachy Clean at https://alwaysjustpeachyclean.com
• Cleaning Business Fundamentals (CBF) – A coaching program that helped Jen scale her business and regain time freedom.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“If you’re a business owner, there’s very little balance but there’s managing of the energy that you have and then how do I integrate this into a life that I love.” - Libby DeLucien

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, we sit down with Libby DeLucien, a dynamic business leader who transformed her cleaning business and beyond by embracing learning, mentorship, and taking bold action. Libby shares how investing in education and seeking the right mentors helped her scale her business and build a lasting legacy. She talks about the mindset shifts needed to succeed, the importance of systems, and how stepping out of your comfort zone leads to massive growth.

If you’ve ever felt stuck in your business, wondering what the next step is, this episode will give you the motivation and strategies to move forward.

Key Topics:

• How mentorship and learning accelerate business growth.
• The importance of taking action and applying what you learn.
• Scaling a cleaning business with the right systems and strategies.
• Building a strong team and hiring for success.
• Shifting your mindset to embrace change and leadership

Guest’s Information: 

• WootRecruit - https://wootrecruit.com/ 

WootRecruit is a premier recruiting software platform designed to simplify hiring for service-based businesses. Founded by entrepreneur Libby DeLucien, it has assisted over 1,000 business owners in transforming their hiring processes, leading to significant improvements in recruiting metrics within six months.

• Sell Convert Clean - sellconvertclean.com

Sell Convert Clean offers an innovative platform for the cleaning industry, enabling businesses to provide instant service quotes directly through their websites. By integrating machine learning, geospatial data, payment processing, and CRM systems, it streamlines sales processes, enhances quote accuracy, and boosts conversion rates.

• The 1LD LifeStyle™ Program - https://libbydelucien.com/membership

This isn’t just another business program—it’s a movement. A blueprint for high-performance entrepreneurs who refuse to settle.

• Organize It SWFL - organizeitswfl.com

Organize It SWFL is a professional organizing and cleaning company based in Fort Myers, Florida. Committed to positively impacting both their clients and team members, they offer comprehensive residential cleaning services. Employees have praised the company for its supportive and family-like work environment.

• Fearlessness with Libby DeLucien Podcast - https://www.youtube.com/@GetFearlessness

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“I love creating a space for people to learn how to lead others.” - Mary Ann Miller

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, we sit down with Mary Ann Miller, co-owner of Top Mops Cleaning Service in Lexington, Kentucky. Mary Ann shares her journey from being a registered nurse to becoming a thriving cleaning business owner. She dives deep into the challenges she faced, including burnout, over-delegation, and struggling to find the right leadership balance. Mary Ann reveals how strategic delegation, strong leadership, and mission-driven growth transformed her business into a thriving team-oriented organization. Whether you're a solo cleaner looking to scale or a seasoned cleaning business owner, this episode is packed with insights to help you build a business that supports both you and your team.

Key Topics:

• The transition from nursing to entrepreneurship
• The importance of delegation and how to do it effectively
• How to avoid the pitfalls of over-delegation
• Building a mission-driven business culture
• Hiring the right people and developing strong leaders
• The impact of coaching and mentorship in business growth
• How to create systems that support business scalability
• The role of autonomy and motivation in employee retention

Guest’s Information: 

• Learn more about Top Mops Cleaning Service at www.topmopscleaning.com
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped Mary Ann restructure her company.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

The biggest thing, at first, was just raising our prices. - Kathy Merchant

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: In this episode of True Grime Stories, we sit down with Kathy Merchant, owner of Calico Cleaning LLC, to talk about one of the biggest challenges in the cleaning industry—pricing and profitability. Kathy shares her journey of learning to charge what she’s worth, the struggles of underpricing, and how shifting her mindset around pricing led to business growth and financial stability. If you're unsure whether you're pricing correctly or feel like you're not making enough, this episode will help you confidently set rates that reflect your value.

Key Topics:

• The biggest pricing mistakes cleaning business owners make
• How to charge what you're worth and stop underpricing
• Why pricing for profit is essential for long-term success
• How setting the right price attracts the right clients
• Strategies for educating clients about the value of professional cleaning

Guest’s Information:

• Here is the link to the Vacation Rental Academy page - https://www.thevacationrentalacademy.com/vra-online-training-details61473086
• Full Focus System Training on setting goals and time management. 
• Calico Cleaning – Kathy’s cleaning business https://www.calicocleaningllc.com/
• Pricing Strategies for Service-Based Businesses
• Coaching & Mentorship for Cleaning Business Owners

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"The way you start believing in yourself is investing in yourself." - Emma Arzate

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

_______

Episode Summary: Hey everyone! Welcome to another inspiring episode of True Grime Stories. In this episode, we dive into the powerful journey of Emma Arzate, co-owner of Detail Cleaning Services in Houston, Texas. Emma shares how she overcame fear, embraced leadership, and built a top-rated cleaning service with purpose. From starting out by accident to making key mindset shifts and investing in growth, she reveals the strategies that transformed her business. If you've ever doubted your ability to succeed, this episode proves that success begins with working on yourself.

Key Topics:

• Overcoming fear and stepping into leadership
• The mindset shift that changed everything
• Investing in personal growth to fuel business success
• Training, onboarding, and retaining a strong team
• Why culture matters and how to build a winning company culture
• Scaling a house cleaning business with systems and automation

Guest’s Information

• Learn more about Detail Cleaning https://detailcleanings.com/ 
• For improving employee and client onboarding, visit: https://outrankautomations.com/
• For training your team to provide excellent customer service, visit: https://debbiesardone.com/cse4
• Cleaning Business Fundamentals (CBF) - A structured program for growing a successful cleaning business

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson