"Accountability, integrity, and communication—those are the three big words in our company." - Aaron Coleman

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode, I sit down with Aaron Coleman, owner of Platinum Star Cleaning Services, to talk about how accountability and clear communication transformed his cleaning business. Aaron shares how implementing strong policies, refining his training approach, and ensuring a structured work environment helped him grow a successful and thriving team. He explains the importance of systematized processes and how they contribute to a high-performing business. If you're struggling with maintaining structure and accountability in your cleaning business, this episode is packed with insights to help you take control and set your business up for long-term success.

Key Topics:

• The power of accountability and structure in business growth
• How strong policies eliminate chaos and confusion
• Training strategies that create a reliable and skilled team
• The impact of clear communication on employee and client relationships
• Why systematized processes lead to higher retention and business efficiency

Guest’s Information:

• Learn more about Platinum Star Cleaning Services at www.platinumstarcleaning.com
• Cleaning Business Fundamentals (CBF) - A structured program for growing a successful cleaning business
• Best practices for training and onboarding employees in the cleaning industry

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

We have to hire people that fit our company more than they have the technical capability because we can teach them how to clean.” - Morris McRae

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

🚀 Don’t miss the FINAL CBF Live! Learn game-changing strategies, connect with industry leaders, and take your cleaning business to the next level. Save $100 with code JEANNIE2391! 🎟️ Register now: www.cbflive.com

Episode Summary:

In this episode of True Grime Stories, we welcome Morris McRae, owner of Maids on a Mission, who shared incredible insights about the power of hiring for cultural fit, systematized training, and creating a thriving team environment. Morris opened up about his journey in the cleaning business, from facing challenges to developing a culture of accountability and success. If you’re a cleaning business owner looking for ways to transform your business by focusing on your team and values, this episode is full of actionable advice you can start implementing today.

Key Topics:

• The importance of hiring employees that align with your company's values
• Why culture is key to building a sustainable cleaning business
• How systematized training leads to consistent results
• Recognizing the signs of a strong vs. crumbling culture
• Turning your team into your business’s greatest asset

Guest’s Information:

• Learn more about Maids on a Mission at http://www.maidsonamissionus.com/
• Cleaning Business Fundamentals (CBF)

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"The bigger we get, the more of an impact we can make. The more money we make, the more we can contribute to these causes that are so important to us." - Lynn Thoele

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary:

In this episode, we sit down with Lynn Thoele, owner of Sparkle Plenty Professional Cleaners, to discuss how she transformed her life and business by embracing purpose-driven work. Lynn shares her journey from humble beginnings—going door-to-door with her dad—to creating a thriving cleaning business built on integrity, community engagement, and team empowerment. She highlights how building a brand with a personal touch and supporting meaningful causes can turn an ordinary business into an extraordinary one. Lynn’s story is a testament to the impact of living your purpose and creating a job that changes lives.

Key Topics:

• Building a business with a personal brand
• The value of community engagement and social responsibility
• Supporting and empowering a reliable team
• Turning struggles into strengths to foster sustainable growth

Guest’s Information:

• Learn more about Sparkle Plenty Professional Cleaners at https://www.sparklemn.com/
• Cleaning Business Fundamentals (CBF): A program that provides tools and coaching for building a successful cleaning business.
• Community Nonprofits Supported: Lynn discusses her support for various nonprofits through her company, including a local food shelf and animal rescue groups.
• Sparkle Plenty Professional Cleaners’ Employee Program: Monthly donations in employees' names to charities selected by the team.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“Don't quit before the miracle happens” - Beth Eldredge

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary: In this episode of True Grime Stories, we welcome Beth Eldredge, owner of Eldredge Cleaning in Royersford, Pennsylvania, and a celebrated coach in the Cleaning Business Fundamentals (CBF) program. Beth shares her inspiring story of transforming her struggling cleaning business into a thriving enterprise on track to surpass $2 million in revenue. From working tirelessly with seven cleaning teams to embracing the solo cleaning model, Beth discusses how one significant change revolutionized her business operations and team morale. Tune in to learn how Beth turned chaos into clarity and reignited her passion for the cleaning industry.

Key Topics:

• The journey from burnout to a thriving $2 million cleaning business
• Embracing the solo cleaning model for efficiency and growth
• Overcoming fears and resistance to change from team and clients
• Building systems and leveraging CBF’s strategies for success
• The importance of community and mentorship in the cleaning business world

Guest’s Information:

• Learn more about Eldredge Cleaning at https://eldredgecleaning.com/ 
• Beth Eldredge’s Deep Clean Specialist Training Program: https://cleaningbusinessprofits.thinkific.com/courses/deep-cleaning-specialist
• Cleaning Business Fundamentals (CBF)
• Speed Cleaning resources and their impact on improving cleaning quality

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“Because people see I’ve been successful, I’m able to share that story, and it gives people hope. It’s full circle: if I did it, they can too.” - Samahria Richie​ 

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary: In this episode of True Grime Stories, Samahria Richie of Two Sisters Made to Clean shares her inspiring journey from a challenging start to running a successful cleaning business with a powerful personal brand. Samahria opens up about how community involvement and embracing her story have shaped her company’s growth and mission. She discusses the importance of connecting authentically with clients, building a supportive team culture, and treating employees like family. Samahria’s insights offer valuable lessons for cleaning business owners about how branding and genuine connections can make a transformative difference in business success.

Key Topics:

• The impact of sharing your story on business growth
• Creating strong community bonds as part of a brand
• Running a values-driven business that stands out
• Building a cohesive team that feels like family
• The power of community in personal and professional growth

Guest’s Information:

• Learn more about Two Sisters Made to Clean at http://twosistersmaidtoclean.com/
• Cleaning for a Reason: A non-profit that provides free house cleaning for cancer patients, aligning with Samahria’s values. https://cleaningforareason.org/
• Domestic Violence and Sexual Assault Center in Murfreesboro, TN: Supporting women in recovery, a cause close to Samahria’s heart. https://dvsacenter.org/
• The Next Door: An organization helping women in recovery, reflecting the mission-driven approach Samahria has infused in her brand. https://thenextdoorrecovery.org/

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"Once I started tracking the numbers, I knew where I need to implement next" - Bre Tschilar

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary: In this episode, we dive deep into the importance of understanding your numbers to build and grow a successful cleaning business. Our guest, Bre, shares her journey of transforming her business through data-driven decisions. By tracking the right metrics, she was able to lead her team more effectively, create accountability, and scale her business. Whether you're struggling with managing your team or looking to grow your cleaning business, this episode offers practical insights and strategies to help you move forward with confidence.

Key Topics:

• How tracking specific numbers can drive team growth and business success.
• The importance of understanding your financials and other key metrics.
• How to create a performance-driven culture using data.
• Steps to empower your team through transparency and accountability.
• Using numbers to identify areas of improvement and opportunities for growth.

Guest’s Information:

• Learn more about Cleaning's A Breeze: www.cleaningsabreezeak.com
• Cleaning Business Fundamentals (CBF): A program that helped their business grow. Learn more about CBF and its benefits for cleaning business owners.
• Bre’s recommended system for tracking key cleaning business metrics.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"You can teach anyone to clean, but you can't teach someone how to be a good person or how to fit into a team. That's what makes the difference." – Pam Northcutt

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary:

In this episode of True Grime Stories, Jeannie Henderson talks with Pam and Todd Northcutt, owners of TNP Cleaning Solutions in Abilene, Texas. Starting their business in 2018, Pam and Todd were overwhelmed by the demands of their cleaning company, working long hours with no time for themselves. After discovering Cleaning Business Fundamentals (CBF), they began to set boundaries and make smart decisions in their business, including narrowing down their scope of services and focusing on hiring the right people for their team. This shift has allowed them to regain control, grow their business, and finally enjoy time off, with their first real vacation in six years!

Key Topics:

• Setting Boundaries: Learn how Pam and Todd set limits on work hours and focused on saying “yes” to the right clients, which helped reduce chaos and create a more sustainable business.
• Hiring Right: Instead of just hiring anyone available, they shifted their focus to building a team based on cultural fit and long-term commitment.
• Vision and Values: They implemented a vision for their company that serves as a guide for both the work they take on and the team they build.
• Freedom and Growth: After adopting CBF strategies, Pam and Todd were able to gain time freedom, leading to their first non-work vacation in years.
• A Sustainable Business: They highlight how focusing on recurring home cleaning and setting clear boundaries with clients helped them stabilize their business and reduce stress.

Guest’s Information:

• Learn more about TnP Cleaning Solutions at www.tnpcleaningsolutions.com
• Cleaning Business Fundamentals (CBF): A program that helped their business grow. Learn more about CBF and its benefits for cleaning business owners.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“Every morning when my feet hit the floor I'm just so excited to work on my business and not in it” - Rhydon Mays

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary:

In today’s episode, we sit down with Amy and Rhydon to discuss the pivotal mindset shift that transformed their house cleaning business from struggling to thriving. Learn how they embraced consistency over perfection, trusted their team, and turned challenges into opportunities for growth. They share personal stories of breakthrough moments, how they got “unstuck,” and built stability by trusting the process and their people. This episode is a must-listen for cleaning business owners who are ready to break free from stagnation and take their business to the next level.

Key Topics:

• Consistency over perfection is crucial to long-term business success.
• Trusting your team and delegating effectively can help scale your business.
• Breakthroughs often come after setbacks—embrace challenges as opportunities to grow.
• Stability is achieved by creating systems, trusting people, and maintaining a steady mindset.
• The importance of community and mentorship in getting “unstuck” and propelling growth.

Guest’s Information:

• Learn more about Amy’s Green Cleaning at https://www.amysgreencleaning.com/
• Cleaning Business Fundamentals (CBF): A program that helped their business grow. Learn more about CBF and its benefits for cleaning business owners by scheduling a free call with Jeannie Henderson.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“A good culture or an amazing culture isn’t caught; it’s taught." - Debbie Sardone

Episode Summary: In this special episode of True Grime Stories, I sit down with Debbie Sardone, the incredible founder of Buckets & Bows Maid Service and Cleaning Business Fundamentals (CBF) and a mentor to so many cleaning business owners. Debbie and I dive into the challenges of maintaining and rebuilding company culture, especially during tough times. She shares her own "grime scenes" and the systems she’s developed to create a thriving workplace. If you’ve been wondering how to build a culture that not only survives but thrives, this episode is for you. Together, we’ll explore how strong values, leadership, and systemized culture can lead to happier teams, loyal customers, and long-term business success.

Key Topics:

• Identifying and addressing the signs of a declining culture.
• The impact of strong values and leadership in sustaining culture.
• The importance of systemizing culture to ensure longevity.
• How to nurture a workplace where employees feel valued.
• The role of metrics in tracking cultural success.

Resources Mentioned:

• Learn more about Buckets and Bows Maid Service at https://bucketsandbows.com
• Culture Magic Program: A step-by-step system for building a positive, sustainable team culture. Launching January 2025. https://www.debbiesardonetraining.com/culture-magic
• Cleaning Business Fundamentals (CBF): A premier training program for residential cleaning business owners. Schedule a free call to learn more: https://debbiesardone.com/coachjeannie
• Metrics Tools in Culture Magic: Includes resources for evaluating team alignment with core values.

Take Action:

Is your cleaning business culture thriving or surviving? Don’t leave it to chance. Take the next step toward creating a dream team with the Culture Magic Program. Learn how to operationalize and systemize your culture so it grows strong, even when you step away. Visit https://www.debbiesardonetraining.com/culture-magic to discover more and secure your spot in the January 2025 launch!

Culture Magic features 6 Live Sessions via ZOOM starting January 6th, 2025. Mondays at 2pm CT/ 3pm ET. Bonus Core Values session and digital assets included. Materials and Replays hosted in your personal Thinkific dashboard.

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"You have to draw a line in the sand and decide: moving forward, things will be different." - Angel Derstler & Lynnette Malone

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary: In this episode of True Grime Stories, Lynnette and Angel share their powerful journey of transforming their house cleaning business by embracing change and implementing a new system. From facing overwhelming challenges to experiencing a complete business turnaround, they explain how a new operational strategy and the support of a like-minded community helped them rediscover their passion for their business. They highlight the importance of having the right systems in place, connecting with a supportive network, and how these elements played a key role in their path to success.

Key Topics:

• Embracing Change: Lynnette and Angel discuss the mindset shift that occurred when they realized that staying stuck in old habits wasn't working. They explain how accepting change and investing in new systems gave them the clarity and structure needed to grow.
• The Power of a New System: One of the major highlights of the episode is how implementing a new operational system completely revolutionized their cleaning business. This system allowed them to streamline processes, manage staff better, and improve client satisfaction.
• Community Support: They emphasize how being part of a community of other cleaning business owners provided them with guidance, inspiration, and support during challenging times. Networking with peers helped them stay motivated and learn new strategies.
• Loving Their Business Again: After applying these changes, Lynnette and Angel share how they fell back in love with their business and are now able to enjoy the freedom and success that they had once dreamed of.

Guest’s Information:

• Learn more about Two Gals & A Broom at www.twogalsandabroomkc.com
• The operational system that helped turn their business around
• Importance of community support and peer networking in business growth
• Cleaning Business Fundamentals (CBF): A program that helped them grow their business. Learn more about CBF and its benefits for cleaning business owners.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson