True Grime Stories

“If it seems scary, do it because that's what's going to take you to the next level.” - Brittany Rivera

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode of True Grime Stories, we sit down with Brittany Rivera to discuss one of the most powerful drivers of success—stepping outside your comfort zone. Brittany shares how facing fears, embracing discomfort, and taking bold risks have shaped her journey in the cleaning industry. If you’ve ever hesitated to take that next big step in your business, this episode will inspire you to move forward with confidence.

Key Topics:

• Why fear can be a sign you’re on the right path
• The role of discomfort in business growth
•  How to shift your mindset and take action despite uncertainty
• Lessons Brittany learned from taking big risks
• Strategies for pushing through fear and self-doubt
• Real stories of transformation from stepping into the unknown

Guest’s Information: 

• Learn more about Clean by Nature LLC at http://www.cleanbynature-ga.com
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“It was very important when I understood that I was the bottleneck of my business.” - Pamela Brewington

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode of True Grime Stories, Jeannie sits down with Pamela Brewington, a passionate leader in the cleaning business industry. Pamela shares her journey from being the bottleneck in her own company to becoming a true mentor and leader for her team. She reveals how she learned to delegate effectively, coach up her team, and develop future leaders within her business. If you’ve ever felt like you’re doing too much and holding your business back, Pamela’s insights will inspire you to step into leadership and build a self-sustaining, thriving cleaning company.

Key Topics:

• Overcoming the bottleneck mentality in your cleaning business
• The power of mentoring and developing leaders within your team
• Effective delegation: How to trust and empower your employees
• Coaching strategies that help cleaning teams excel
• Creating a self-sustaining business through leadership growth

Guest’s Information: 

• Learn more about Tarylen Cleaning Services at www.tarylen.com
• CBF (Cleaning Business Fundamentals) – A business coaching program 

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook:https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"I want to empower people to do the job the best that they can as quickly as they can without sacrificing quality...so that they can make the most in a day." - Jen Rodgers

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: I’m excited to bring you another insightful episode of True Grime Stories. Today, I’m talking with Jen Rodgers, the founder and CEO of Just Peachy Clean in Daytona Beach, Florida. Jen’s journey from cleaning to building a thriving cleaning business is a story of resilience, strategy, and valuing time.

Jen started out cleaning vacation rentals out of necessity, but over the years, she transformed her business by learning the true value of her time and her team’s time. In this episode, we dive into the game-changing mindset shifts, the power of efficiency, and the importance of taking action. If you’ve ever felt stuck in your business, wondering how to grow without burning out, this conversation is for you.

Key Topics:

• How valuing time transformed Jen’s cleaning business
• Why shifting from teams to solo cleaners doubled productivity
• Setting pricing structures that empower employees and increase profits
• The role of coaching and mentorship in business growth
• Making intentional business decisions that create freedom and success

Guest’s Information: 

• Profit Pathways – Jen’s coaching program to help cleaning business owners master marketing and business growth. Visit: www.myprofitpathways.com
• Just Peachy Clean – Jen’s cleaning company in Daytona Beach, Florida. Learn more about Just Peachy Clean at https://alwaysjustpeachyclean.com
• Cleaning Business Fundamentals (CBF) – A coaching program that helped Jen scale her business and regain time freedom.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“If you’re a business owner, there’s very little balance but there’s managing of the energy that you have and then how do I integrate this into a life that I love.” - Libby DeLucien

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode of True Grime Stories, we sit down with Libby DeLucien, a dynamic business leader who transformed her cleaning business and beyond by embracing learning, mentorship, and taking bold action. Libby shares how investing in education and seeking the right mentors helped her scale her business and build a lasting legacy. She talks about the mindset shifts needed to succeed, the importance of systems, and how stepping out of your comfort zone leads to massive growth.

If you’ve ever felt stuck in your business, wondering what the next step is, this episode will give you the motivation and strategies to move forward.

Key Topics:

• How mentorship and learning accelerate business growth.
• The importance of taking action and applying what you learn.
• Scaling a cleaning business with the right systems and strategies.
• Building a strong team and hiring for success.
• Shifting your mindset to embrace change and leadership

Guest’s Information: 

• WootRecruit - https://wootrecruit.com/ 

WootRecruit is a premier recruiting software platform designed to simplify hiring for service-based businesses. Founded by entrepreneur Libby DeLucien, it has assisted over 1,000 business owners in transforming their hiring processes, leading to significant improvements in recruiting metrics within six months.

• Sell Convert Clean - sellconvertclean.com

Sell Convert Clean offers an innovative platform for the cleaning industry, enabling businesses to provide instant service quotes directly through their websites. By integrating machine learning, geospatial data, payment processing, and CRM systems, it streamlines sales processes, enhances quote accuracy, and boosts conversion rates.

• The 1LD LifeStyle™ Program - https://libbydelucien.com/membership

This isn’t just another business program—it’s a movement. A blueprint for high-performance entrepreneurs who refuse to settle.

• Organize It SWFL - organizeitswfl.com

Organize It SWFL is a professional organizing and cleaning company based in Fort Myers, Florida. Committed to positively impacting both their clients and team members, they offer comprehensive residential cleaning services. Employees have praised the company for its supportive and family-like work environment.

• Fearlessness with Libby DeLucien Podcast - https://www.youtube.com/@GetFearlessness

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

“I love creating a space for people to learn how to lead others.” - Mary Ann Miller

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode of True Grime Stories, we sit down with Mary Ann Miller, co-owner of Top Mops Cleaning Service in Lexington, Kentucky. Mary Ann shares her journey from being a registered nurse to becoming a thriving cleaning business owner. She dives deep into the challenges she faced, including burnout, over-delegation, and struggling to find the right leadership balance. Mary Ann reveals how strategic delegation, strong leadership, and mission-driven growth transformed her business into a thriving team-oriented organization. Whether you're a solo cleaner looking to scale or a seasoned cleaning business owner, this episode is packed with insights to help you build a business that supports both you and your team.

Key Topics:

• The transition from nursing to entrepreneurship
• The importance of delegation and how to do it effectively
• How to avoid the pitfalls of over-delegation
• Building a mission-driven business culture
• Hiring the right people and developing strong leaders
• The impact of coaching and mentorship in business growth
• How to create systems that support business scalability
• The role of autonomy and motivation in employee retention

Guest’s Information: 

• Learn more about Top Mops Cleaning Service at www.topmopscleaning.com
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped Mary Ann restructure her company.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

The biggest thing, at first, was just raising our prices. - Kathy Merchant

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode of True Grime Stories, we sit down with Kathy Merchant, owner of Calico Cleaning LLC, to talk about one of the biggest challenges in the cleaning industry—pricing and profitability. Kathy shares her journey of learning to charge what she’s worth, the struggles of underpricing, and how shifting her mindset around pricing led to business growth and financial stability. If you're unsure whether you're pricing correctly or feel like you're not making enough, this episode will help you confidently set rates that reflect your value.

Key Topics:

• The biggest pricing mistakes cleaning business owners make
• How to charge what you're worth and stop underpricing
• Why pricing for profit is essential for long-term success
• How setting the right price attracts the right clients
• Strategies for educating clients about the value of professional cleaning

Guest’s Information:

• Here is the link to the Vacation Rental Academy page - https://www.thevacationrentalacademy.com/vra-online-training-details61473086
• Full Focus System Training on setting goals and time management. 
• Calico Cleaning – Kathy’s cleaning business https://www.calicocleaningllc.com/
• Pricing Strategies for Service-Based Businesses
• Coaching & Mentorship for Cleaning Business Owners

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"The way you start believing in yourself is investing in yourself." - Emma Arzate

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: Hey everyone! Welcome to another inspiring episode of True Grime Stories. In this episode, we dive into the powerful journey of Emma Arzate, co-owner of Detail Cleaning Services in Houston, Texas. Emma shares how she overcame fear, embraced leadership, and built a top-rated cleaning service with purpose. From starting out by accident to making key mindset shifts and investing in growth, she reveals the strategies that transformed her business. If you've ever doubted your ability to succeed, this episode proves that success begins with working on yourself.

Key Topics:

• Overcoming fear and stepping into leadership
• The mindset shift that changed everything
• Investing in personal growth to fuel business success
• Training, onboarding, and retaining a strong team
• Why culture matters and how to build a winning company culture
• Scaling a house cleaning business with systems and automation

Guest’s Information

• Learn more about Detail Cleaning https://detailcleanings.com/ 
• For improving employee and client onboarding, visit: https://outrankautomations.com/
• For training your team to provide excellent customer service, visit: https://debbiesardone.com/cse4
• Cleaning Business Fundamentals (CBF) - A structured program for growing a successful cleaning business

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"Accountability, integrity, and communication—those are the three big words in our company." - Aaron Coleman

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

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Episode Summary: In this episode, I sit down with Aaron Coleman, owner of Platinum Star Cleaning Services, to talk about how accountability and clear communication transformed his cleaning business. Aaron shares how implementing strong policies, refining his training approach, and ensuring a structured work environment helped him grow a successful and thriving team. He explains the importance of systematized processes and how they contribute to a high-performing business. If you're struggling with maintaining structure and accountability in your cleaning business, this episode is packed with insights to help you take control and set your business up for long-term success.

Key Topics:

• The power of accountability and structure in business growth
• How strong policies eliminate chaos and confusion
• Training strategies that create a reliable and skilled team
• The impact of clear communication on employee and client relationships
• Why systematized processes lead to higher retention and business efficiency

Guest’s Information:

• Learn more about Platinum Star Cleaning Services at www.platinumstarcleaning.com
• Cleaning Business Fundamentals (CBF) - A structured program for growing a successful cleaning business
• Best practices for training and onboarding employees in the cleaning industry

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

We have to hire people that fit our company more than they have the technical capability because we can teach them how to clean.” - Morris McRae

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

🚀 Don’t miss the FINAL CBF Live! Learn game-changing strategies, connect with industry leaders, and take your cleaning business to the next level. Save $100 with code JEANNIE2391! 🎟️ Register now: www.cbflive.com

Episode Summary:

In this episode of True Grime Stories, we welcome Morris McRae, owner of Maids on a Mission, who shared incredible insights about the power of hiring for cultural fit, systematized training, and creating a thriving team environment. Morris opened up about his journey in the cleaning business, from facing challenges to developing a culture of accountability and success. If you’re a cleaning business owner looking for ways to transform your business by focusing on your team and values, this episode is full of actionable advice you can start implementing today.

Key Topics:

• The importance of hiring employees that align with your company's values
• Why culture is key to building a sustainable cleaning business
• How systematized training leads to consistent results
• Recognizing the signs of a strong vs. crumbling culture
• Turning your team into your business’s greatest asset

Guest’s Information:

• Learn more about Maids on a Mission at http://www.maidsonamissionus.com/
• Cleaning Business Fundamentals (CBF)

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson

"The bigger we get, the more of an impact we can make. The more money we make, the more we can contribute to these causes that are so important to us." - Lynn Thoele

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business. 

Episode Summary:

In this episode, we sit down with Lynn Thoele, owner of Sparkle Plenty Professional Cleaners, to discuss how she transformed her life and business by embracing purpose-driven work. Lynn shares her journey from humble beginnings—going door-to-door with her dad—to creating a thriving cleaning business built on integrity, community engagement, and team empowerment. She highlights how building a brand with a personal touch and supporting meaningful causes can turn an ordinary business into an extraordinary one. Lynn’s story is a testament to the impact of living your purpose and creating a job that changes lives.

Key Topics:

• Building a business with a personal brand
• The value of community engagement and social responsibility
• Supporting and empowering a reliable team
• Turning struggles into strengths to foster sustainable growth

Guest’s Information:

• Learn more about Sparkle Plenty Professional Cleaners at https://www.sparklemn.com/
• Cleaning Business Fundamentals (CBF): A program that provides tools and coaching for building a successful cleaning business.
• Community Nonprofits Supported: Lynn discusses her support for various nonprofits through her company, including a local food shelf and animal rescue groups.
• Sparkle Plenty Professional Cleaners’ Employee Program: Monthly donations in employees' names to charities selected by the team.

Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights

Connect with Jeannie:

• Website: jeanniehenderson.com
• Facebook: https://www.facebook.com/JeannieHendersonConsulting/
• Instagram: https://www.instagram.com/jeanniehenderson
• Linkedin: https://www.linkedin.com/in/jeanniehenderson