“Your marriage always comes first. You always have to put your other person as a priority”. - Debbie Emms

“You gotta take one rung of the ladder at a time, but you have to keep moving forward. You have to take action”. - Eric Emms

Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie. Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.

Episode Summary:

In this inspiring episode of True Grime Stories, I sit down with husband-and-wife team Eric and Debbie Emms, who share what it’s really like to build, run, and grow a cleaning business together. From navigating role clarity to balancing marriage and work, Eric and Debbie reveal how they turned partnership into their greatest business advantage.

They open up about the realities of running a company with your spouse — the challenges, communication hurdles, and unexpected benefits — and how aligning strengths transformed both their relationship and business. Their story shows that when two people share a vision, a mission, and a marriage, the business can grow stronger than ever.

⭐ KEY TAKEAWAYS

1. Working With Your Spouse Is a Strength — If You Build It Intentionally

Eric and Debbie explain how clear expectations and defined roles reduce conflict and increase productivity.

2. Communication Is the Foundation

They share how open, honest communication prevents misunderstandings and keeps both marriage and business healthy.

3. Play to Each Other’s Strengths

Success comes from dividing responsibilities based on natural skills, not preference or convenience.

4. Personal Growth Fuels Business Growth

The Emms highlight how working together forced them to grow individually, which strengthened their leadership.

5. Your Marriage Can Become a Business Superpower

Trust, shared vision, and loyalty create a strong foundation — allowing the business to weather challenges more smoothly.

6. Boundaries Matter

They reveal how setting limits between “work time” and “life time” protects their relationship while keeping the business efficient.

Guest’s Information:

• Join The Couples Blueprint at https://us06web.zoom.us/meeting/register/Vnq1s_u4TiOieet6vjlU-Q#/registration
• Learn more about Rise and Shine Cleaning Service at https://shine-this.com/
• Facebook: https://www.facebook.com/eric.emms.976376
•          https://www.facebook.com/debbie.emms.2025
• CBF (Cleaning Business Fundamentals) – A business coaching program that helped understand what was missing and how to build systems that actually work.

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Connect with Jeannie:

• Website: jeanniehenderson.com
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• Linkedin: https://www.linkedin.com/in/jeanniehenderson

Keywords: House Cleaning Business, Cleaning Business Owners, Residential Cleaning, Cleaning Industry, Scaling a Cleaning Business, Cleaning Business Growth, Leadership, Mentorship, AI Marketing, SEO for Cleaners, Team Building, Podcast, True Grime Stories Podcast