What if the secret to selling wasn’t persuasion… but curiosity?

In this first episode of STOP TO SELL, Eduardo Mouta talks with Nikki Rausch, founder of Sales Maven®, author, and one of the leading voices in relationship-based selling.

Together, they explore how curiosity changes the dynamic of a sales conversation — from pressure to connection, from convincing to inspiring.

You’ll learn:

• Why curiosity activates attention and trust in the buyer’s brain

• How to use curiosity to open meaningful sales conversations

• What words, tone, and timing make your message more engaging

• And how to turn curiosity into your best sales strategy

At the end of the episode, you’ll find a practical action plan to help you apply these ideas in your next real conversation.

Because selling isn’t about pushing — it’s about pausing to connect.

Listen now and start your journey to selling with curiosity.