Every business needs an email marketing strategy as a part of their marketing strategy. Doesn't matter if you're an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and stay connected with their clients or customers.

Email is such an effective and budget-friendly way to humanize a brand and build relationships. In today's world, there really isn't a reason to NOT have an email marketing strategy.

Today, I'm going to run through the basics of getting an email marketing strategy off the ground.

Before we jump into that - be sure to grab my free guide to turning your marketing to-do list into a marketing plan.

You're going to need four things:

1. Email Service Provider, such as the following popular options:

• MailChimp
• ActiveCampaign
• ConvertKit
• Drip

When comparing email service providers, consider the following:

• Ease of use
• What the platform looks like
• Price: short-term and long-term
• Landing pages
• Compatibility with other platforms (intergrations)

1. Physical Address
2. Lead Magnet, such as:

• Downloadable checklists or templates
• Ebooks
• Cheatsheets
• Guide, like my Marketing Journey Guide
• Resource list
• Workbook
• Quiz

I use Canva to make nearly all of my graphics.

1. Email Plan, such as a plan to email your subscribers every week at a specific date and time. Consistency here will pay off!

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