Marketing in Focus

You’ve probably heard about a welcome series already, but let’s be sure you’re maximizing its potential as a way to quickly connect with your new subscribers.

See full episode notes here:

https://kristin-miller.com/episode-22-6-emails-to-include-in-your-welcome-series/

Want to learn what your next step is to leveraging your marketing data to get better results? Take this 30-second quiz: https://kristin-miller.com/quiz/ 

It's no secret that collecting email addresses is one of the most effective ways to grow your business. After all, there are a lot of benefits to having an email list and it's easy for people to sign up!

Here are the top ten places on your website to capture more subscribers.

See the full episode notes here:

https://kristin-miller.com/episode-21-10-places-to-collect-emails-on-your-website/

Want to learn more about how to repeat your marketing success (and stop doing what isn't working)?  Check out my quiz here: https://kristin-miller.com/quiz/ 

Social media isn't a strategy. It's a tactic. And it shouldn't be the only way you connect with your audience. Be sure you have an owned communications channel in your mix too. 

In this episode we'll break down why you shouldn't be relying only on social media, and what you can do to create an owned communications channel of your own.

If you’re like most small business owners, you have a million things to do and not enough time or money to do it all. The tips in this podcast episode will help you stay focused the next time a can’t-fail new marketing tactic gets thrown your way.

Want to turn your marketing to-do list into a marketing plan? Grab the free download mentioned in this episode here: www.kristin-miller.com/journey

Check out the full episode notes here:

https://kristin-miller.com/episode-19-how-to-stay-focused-when-you-are-tempted-by-new-tactics/ 

Today let's talk about how to intentionally use social media to guide your followers down a path to purchase. Social media is one of the few tools we have as marketers that supports all four stages of the customer journey.

I’ll cover how to use social media to attract new people to you and convert them into leads; how social can help you close more sales and delight your customers so they keep coming back AND refer you to others.

Links Mentioned:

• Course: Social Media Strategy for Growing Your Business 
• Freebie: Guide to Stress-Free Social Media Posting 
• Episode 4: Behind-the-Scenes of a Content Marketing Strategy

In all of my experiences when things went wrong, I was always better able to recover from it when I had already thought about what I might do when things went wrong.  So today I’m going to share my best tips on how to be prepared, so you can recover faster and with more grace.

1. Identify potential areas for where things might go wrong
2. Develop a plan for handling different situations.
3. Identify business impact: how long would it take you to recover?
4. Identify tools needed.
5. Craft communications in advance

Join the conversation in the Marketing in Focus Online Community (a.k.a. the Facebook group)

Take a second and think of the emails you are most likely to open.  Or the ones you read once you open them because you found it super relevant. The content speaks to an action you’ve previously taken, and tells you how to take the next step. Or teaches something more you could use.

These are all examples of how the sender used segmentation to ensure the message you received was relevant to YOU.

And there is a super easy way to do this.  That’s email tags.

Types of Email Tags:

• Context tags provide insights to the individual subscriber, like what interests they have.
• Action tags connect to a specific behavior, like a lead magnet download.
• Temporary tags can be used for short-term things, like watching a webinar for a launch.

Setting Up An Email Tagging System:

• Identify what tags you want for each type.
• Create a tagging structure (i.e. Category_Subcategory_Details or Action_Free Download_Social Guide)
• Add the tags to your email marketing system.
• Review your tags to ensure they stay relevant. Edit and merge as needed.

Have questions about how to set-up or use an email tag strategy?

Head over to the Marketing In Focus Podcast Online Community in Facebook.

Hit me with your questions. I’d love to help you out!

Being uniquely you is uncomfortable and sometimes darn right hard, but it's what sets  you apart from everyone else and creates a deeper connection with your audience.

4 Tips For Standing Out:

1. Use your personal experiences to build authority
2. Share your value and beliefs
3. Let your audience in on your successes and failures
4. Share your goals

How to Put it into Action:

• Look for ways to incorporate what sets you apart in your social media. 
• Review your website and be sure it reflects you. 
• Add a little YOU to all of your emails. 

Links mentioned in this episode:

Marketing in Focus Podcast Community

Peacock in the Land of Penguins

 

Top 10 Marketing Trends for 2020

1. Personalization
2. Optimizing For Voice Search
3. Video & Live Streaming
4. Social Messaging
5. Social Stories
6. Content Marketing
7. Podcasting
8. Browser Push Notifications
9. Interactive Content
10. User-Generated Content

 

Resources Mentioned:

Episode 4: Behind-The-Scenes of a Content Marketing Strategy

Social Media Guide: How to Create Social Posts in Less Time and With More Impact

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Ask by Ryan Levesque

There are generally 3 ways to add more revenue into your business, aside from simply raising your prices, and two are often overlooked. So let’s take some time today to dive into the three ways to increase revenue in 2020, including where to focus your marketing efforts to drive results for each.

The three ways to increase revenue are:

1. You can find more customers.
2. You can sell something better to your current customers (enhanced experience).
3. You can sell something complimentary to your current customers.

   See full show notes here: www.kristin-miller.com/3-ways-to-add-revenue-2020