Today I want to share with you a system I’ve used that works for businesses of any size for managing brand identity. This system, often referred to as a brand guide, puts producing creative assets on autopilot and is sure to help increase your ability to get things done.

Not only will these tips save you time and allow you to focus your brain power on what you're creating, but it will create expert-level consistency. You'll train your audience on how to read your content. And, more importantly, how to take action.

I want you to listen to this episode and get an understanding of the overall elements of a brand guide. My goal today is to help you put a system in place that helps you speed through the content production or design process faster.

So listen to this episode, and then go grab my free brand guide workbook www.kristin-miller.com/branding. This workbook will go into more detail on each tip and walk you through exactly what to do, including worksheets. 

Tip #1: Stop thinking about what colors to use where.

Tip #2: Forget about fonts and styles.

Tip #3: Give your logo room to breathe.

Tip #4: Style your graphics.

Tip #5: Template, template, template! I love Canva.com for this!

Tip #6: Guide yourself.

Hello!  Welcome to the Marketing In Focus podcast.

I’m your host, Kristin Miller, and I just wanted to say a very sincere thank you for tuning in. 

I’m a corporate marketer turned entrepreneur. I’ve been creating and executing marketing strategies that connect brands with their audiences for more than a decade.

I’m so excited to share with you everything I know from running marketing teams at both small and large companies.  I’ll share actionable marketing insights that you can use today to save time and move your business forward.

Be sure to subscribe to the show so you don’t miss an episode. If you want to connect with me outside of the podcast, I’d love to hear from you!  You can find me on Facebook and Instagram. 

Thanks again for listening. I’m so glad you’re here.

Every business needs an email marketing strategy as a part of their marketing strategy. Doesn’t matter if you’re an online business, or brick-and-mortar, all businesses need a way to build a stronger connection with their target audience and stay connected with their clients or customers.

Email is such an effective and budget-friendly way to humanize a brand and build relationships. In today’s world, there really isn’t a reason to NOT have an email marketing strategy.

Today, I’m going to run through the basics of getting an email marketing strategy off the ground.

Before we jump into that - be sure to grab my free guide to turning your marketing to-do list into a marketing plan.

You’re going to need four things:

1. Email Service Provider, such as the following popular options:

• MailChimp
• ActiveCampaign
• ConvertKit
• Drip

When comparing email service providers, consider the following:

• Ease of use
• What the platform looks like
• Price: short-term and long-term
• Landing pages
• Compatibility with other platforms (intergrations)

1. Physical Address
2. Lead Magnet, such as:

• Downloadable checklists or templates
• Ebooks
• Cheatsheets
• Guide, like my Marketing Journey Guide
• Resource list
• Workbook
• Quiz

I use Canva to make nearly all of my graphics.

1. Email Plan, such as a plan to email your subscribers every week at a specific date and time. Consistency here will pay off!

Looking to connect off the podcast? Find me on Facebook and Instagram!