Being uniquely you is uncomfortable and sometimes darn right hard, but it's what sets  you apart from everyone else and creates a deeper connection with your audience.

4 Tips For Standing Out:

1. Use your personal experiences to build authority
2. Share your value and beliefs
3. Let your audience in on your successes and failures
4. Share your goals

How to Put it into Action:

• Look for ways to incorporate what sets you apart in your social media. 
• Review your website and be sure it reflects you. 
• Add a little YOU to all of your emails. 

Links mentioned in this episode:

Marketing in Focus Podcast Community

Peacock in the Land of Penguins