Take a second and think of the emails you are most likely to open.  Or the ones you read once you open them because you found it super relevant. The content speaks to an action you’ve previously taken, and tells you how to take the next step. Or teaches something more you could use.

These are all examples of how the sender used segmentation to ensure the message you received was relevant to YOU.

And there is a super easy way to do this.  That’s email tags.

Types of Email Tags:

• Context tags provide insights to the individual subscriber, like what interests they have.
• Action tags connect to a specific behavior, like a lead magnet download.
• Temporary tags can be used for short-term things, like watching a webinar for a launch.

Setting Up An Email Tagging System:

• Identify what tags you want for each type.
• Create a tagging structure (i.e. Category_Subcategory_Details or Action_Free Download_Social Guide)
• Add the tags to your email marketing system.
• Review your tags to ensure they stay relevant. Edit and merge as needed.

Have questions about how to set-up or use an email tag strategy?

Head over to the Marketing In Focus Podcast Online Community in Facebook.

Hit me with your questions. I’d love to help you out!