The Marketing To Midlife Podcast

1: Kicking Off with Helen Normoyle – A Journey from CMO to Menopause Pioneer


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For our very first episode, Sue Benson sits down with an inspiring leader: Helen Normoyle.

From her impactful CMO roles at Boots and the BBC, to co-founding the innovative My Menopause Centre, Helen brings a wealth of experience. In this must-hear discussion, she opens up about her personal journey and the delicate balance between profit and purpose.

You'll gain fresh perspectives on the often-overlooked diversity of midlife women and learn why ditching worn-out tropes is key to authentic engagement. It's time to redefine your marketing, starting now!
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The Marketing To Midlife PodcastBy The Behaviours Agency