For our second episode, Sue Benson sits down with an inspiring brand manager, Jennifer Grayson. As the force behind Tena, the brand that has taken the taboo out of bladder weakness, Jennifer shares invaluable insights on building a powerful brand with purpose.

In this must-hear discussion, she reveals the brand's journey, from its medical origins to a groundbreaking movement that empowers women.You'll gain a deeper understanding of how to authentically represent the diverse midlife market, the critical role of empathetic language, and why listening to your audience is the key to tackling sensitive topics. I

t's time to move beyond the stereotypes and embrace marketing that makes midlife women feel visible and supported.

For our very first episode, Sue Benson sits down with an inspiring leader: Helen Normoyle.

From her impactful CMO roles at Boots and the BBC, to co-founding the innovative My Menopause Centre, Helen brings a wealth of experience. In this must-hear discussion, she opens up about her personal journey and the delicate balance between profit and purpose.

You'll gain fresh perspectives on the often-overlooked diversity of midlife women and learn why ditching worn-out tropes is key to authentic engagement. It's time to redefine your marketing, starting now!