Lead Better - Grow Your Practice. Live Your Purpose.

#1 Mistake Wellness Professionals Make on Social Media


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In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission.

00:00 Introduction to Today's Topic

01:03 The Common Mistake in Wellness Social Media

02:28 Actionable Advice for Realigning Your Social Media

04:03 Showcasing Your Journey and Engaging Meaningfully

05:25 Conclusion and Next Steps


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I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

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Lead Better - Grow Your Practice. Live Your Purpose.By Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses