After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.

Episode Highlights

• Why branding alone wasn’t solving the core problem: predictable patient flow
• Simplicity > complexity: applying “light & water” thinking to business systems
• Behind the scenes of four conferences (and what was actually worth it)
• Moving from feast-or-famine projects to a recurring-revenue model
• Building Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategy
• The “try before you buy” philosophy and designing high-touch implementations
• Staying niche: why functional medicine remains home
• Leadership, introversion, and creating a business you actually enjoy running

Who It’s For

Functional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.

Get Started

Ready to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.

Keywords

functional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole Harlow

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

Episode Summary:

In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market.

Key Takeaways:

• Blue Ocean Marketing: There's enough space for everyone in the market. Focus on finding your unique place and attracting your ideal clients.
• The Power of the "One Thing": Identifying your "one thing" helps you clarify your brand message and differentiate yourself from the competition.
• Examples of the "One Thing": Your "one thing" can be related to your service, your personality, your past, your unique approach, or your passion.
• Sharing Your "One Thing": Use social media, your website, and other marketing materials to communicate your "one thing" to your audience.
• Targeted Messaging: Understanding your "one thing" helps you create more targeted and effective messaging.
• Authenticity and Relatability: Connect with your audience by showing up authentically and sharing your passion for your work.

Actionable Steps:

1. Identify your "one thing": Reflect on what makes your brand unique and what you want your ideal client to know about you.
2. Share your "one thing": Incorporate your "one thing" into your marketing materials, social media content, and website copy.
3. Show up authentically: Connect with your audience by sharing your personality and passion for your work.

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

Skyrocket Your Instagram Followers: 10 Effective Strategies for Health Entrepreneurs

In this episode of Wealthy Wellness Biz, host Nicole Harlow discusses how health and wellness entrepreneurs can grow their Instagram followers to the coveted 10K mark. Nicole outlines 10 effective strategies, including defining your niche, maintaining consistency, engaging with followers, leveraging Instagram Stories and Reels, using high-quality visuals, collaborating with influencers, hosting giveaways, and sharing educational, inspirational, and entertaining content. She also emphasizes the importance of measuring success through Instagram insights and understanding what resonates with your audience. For those needing extra help, Nicole offers her services to manage their social media growth.

00:00 Welcome to Wealthy Wellness Biz
00:38 Defining Your Niche
01:04 Consistency is Key
01:44 Engagement Strategies
02:34 Power of Stories and Reels
04:39 Visual Appeal on Instagram
05:53 Collaborations and Partnerships
07:39 Hosting Giveaways and Contests
07:58 Creating Valuable Content
09:24 Measuring Your Success
10:22 Conclusion and Contact Information

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

In this episode of Wealthy Wellness Biz, Nicole Harlow takes a critical look at how wellness professionals manage their time, particularly around social media. This episode serves as both a PSA and a reality check, focusing on the financial and strategic implications of the time spent on platforms like Instagram. Nicole breaks down the numbers and provides insights into how much time wellness professionals typically spend on social media and what that means for their business.

Contact:

• Connect with Nicole and the Brand Better team to discuss how they can support your social media and marketing efforts, allowing you to reclaim valuable hours and enhance your wellness business.

Final Thoughts: Remember, it's not just about working harder but working smarter. Make every minute count for your wellness business by optimizing your time and focusing on what truly matters.

Next Steps:

• Reach out to Nicole Harlow and the Brand Better team for a consultation on how to optimize your social media strategy and improve your time management.

Tune in Next Time: Join us in the next episode for more insights and actionable tips to grow your wellness business.

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

In this episode of "Wealthy Wellness Biz," Nicole Harlow turns conventional wisdom on its head by sharing the five things she didn’t do to build her multi six-figure branding and marketing agency. Tune in to discover how breaking the "rules" and embracing your authentic self can lead to greater success in your business.

Action Steps:

• Identify What Works for You: Reflect on your own personality and business needs to determine which conventional advice to embrace or discard.
• Create Your Own Path: Don’t be afraid to break the "rules" and create a business strategy that aligns with your unique style.
• Flexibility is Key: Embrace flexibility in your planning and scheduling to allow for greater creativity and productivity.

Listener Challenge: What's one thing you don’t do in your business that has actually contributed to your success? Share your insights with us in the comments or on social media!

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

Ever have those days (or weeks...or months...) where you just can't even with social media? 🙋‍♀️ Today's episode is a wake-up call on why that lack of posting mojo could be costing you clients.

Here's the deal:

• Consistency Builds Trust: Think of it like dating - showing up regularly tells your audience you're committed and ready to serve them.
• Stay Top of Mind: In the fast-paced social media world, out of sight = out of mind.
• Your Effort Reflects Your Business: Clients see your social media as a mirror of your work ethic. Are you putting in the effort they want to see?

But here's the good news:

You don't have to do it alone! If you're burned out on social media, it's time to bring in the experts (that's us! 😉). We'll handle your content strategy, keep your feed fresh and engaging, and most importantly, free YOU up to focus on what you love most.

Remember:

Your brand voice deserves to be heard consistently. Let's make your social media work for you, not against you. ✨

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

In this episode, Nicole Harlow explores the power of podcasting for wellness professionals. Discover why podcasting is essential for standing out in a crowded market, building trust with your audience, and establishing yourself as a leading voice in the wellness industry.

Key Takeaways:

• Establish Authority: Share your knowledge and insights to position yourself as a thought leader.
• Create Intimate Conversations: Foster trust and loyalty with your audience through engaging conversations.
• Expand Your Reach: Connect with a global audience and attract potential clients from around the world.
• Diversify Your Content: Repurpose podcast content for social media, newsletters, and blogs to maximize your marketing efforts.
• Personal Growth: Hone your speaking skills, expand your network, and encourage continuous learning.

Actionable Steps:

1. Identify your niche: Focus on a specific area of wellness where you have expertise and passion.
2. Plan your content: Map out your episodes to provide valuable insights, tips, and stories.
3. Invest in quality: Ensure clear and professional audio to enhance your message and brand.
4. Promote your podcast: Utilize social media, newsletters, and your blog to reach a wider audience.

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission.

00:00 Introduction to Today's Topic

01:03 The Common Mistake in Wellness Social Media

02:28 Actionable Advice for Realigning Your Social Media

04:03 Showcasing Your Journey and Engaging Meaningfully

05:25 Conclusion and Next Steps

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of genuine engagement.

In the audio journey, we go a step further to elucidate how podcasts could be your golden ticket to revenue growth, especially in the health sector. Not just that, we also throw light on the necessary steps you should undertake to polish your social media profiles for the upcoming year. Whether it's the need for a succinct bio or the power of on-brand highlights, we've got you covered. So, get ready to embolden your social media strategy and elevate your brand to astounding heights, and remember, authenticity is your new best friend!

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...

Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation!

We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of recurring offers and maintaining long-term clients. We'll traverse the front end value of offers, my approach to social media, as well as the value ladder. By the end of this, I promise, you'll be equipped to make more strategic and intentional decisions for your business.

But that's not all, we'll also explore how podcasts can be a game-changer for your business growth. Particularly, if you operate in the health industry, you'll be fascinated by how podcasts can significantly contribute to your revenue. I'll be sharing benefits of our free masterclasses, "Wellness Clients on Demand: Podcasting for Your Health-Based Business" and "Confidence to Be Seen as the Face of Your Wellness Business." Stay tuned to get all these insights and make sure you follow @brandbetterco on Instagram for updates on future topics and live sessions.

Welcome to Brand Better® and Lead Better HQ

We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Join our mailing list here.

Follow on Instagram @brandbetterco.

guides & programs

take brandpop® type quiz (free)

brandpop® guide to instagram ($27)

confident podcast host ($22)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

6- figure podcasting for wellness biz

confidence to be the "face" of your biz

work with us

learn about lead better

...