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One of the biggest things I hear at Brand Better is “I don’t know who my avatar is.”
Seriously, I hear this allllllll the time.
It’s one of the biggest problems that people work with me to solve, it really is just. that. Important.
And just so we’re clear, an avatar is different from your niche.
Niche is the space in your industry that you serve.
Avatar is a little more personal … it’s that perfect client … it’s the type of person you’d love to work with.
In this week’s masterclass, I want to spend some time working on developing your ideal client avatar (in some ways it’s almost like crafting your dating profile, lol)
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
Whether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one.
In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic.
Washed on the shores of online businesses that “serve everyone.”
But, I know you don’t want to narrow down your choices and feel like you’re only catering to a few …
… how will people find me?!
… what if no one shows up?!
… what do I do if I pick a niche I wind up hating?!
All valid questions that I’m going to address in this week’s masterclass all about narrowing down your business and serving a niche.
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Are you a wellness entrepreneur struggling to charge premium prices for your health packages and programs? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a two-step branding process to help you attract high-ticket clients who understand your value.
Learn how to create a cohesive brand that exudes expertise and confidence, and discover the power of a wealthy mindset and message.
Key Takeaways:
Actionable Steps:
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Do you dream of becoming a recognized expert in the wellness industry? In this episode of Wealthy Wellness Biz, Nicole Harlow shares 10 powerful strategies to help you stand out from the crowd and attract clients, influencers, and media attention.
Key Takeaways:
Actionable Steps:
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
I recently saw a meme about how fascinating it is that men walk around the city all day long without anything but what’s in their pockets.
I felt seen.
What do you mean, you don’t need two pairs of sunglasses, extra lip balm, every credit card that you own, stamps, 6 pens, hair ties, backup hair ties when those ones break, tweezers, and napkins in order to go about your day?!
LUCKILY if you’re used to managing the inner workings of a purse, putting together a “personal brand kit” should be a familiar concept.
Every business needs to have 4 things in their brand kit that is ready to go when the media / podcast opps / summit speaking opps come your way.
Tune into this week’s Wealthy Wellness Biz Podcast to find out what those four things are and how to get yours ready to go!
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Discover the power of storytelling to connect with potential clients on a deeper level! In this episode of Wealthy Wellness Biz, Nicole Harlow reveals the four essential stories every wellness business owner needs to master. Learn how to craft and utilize these narratives to build a stronger brand and attract more clients.
Key Takeaways:
Actionable Steps:
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
When your brand messaging is on-point, it flies straight like an arrow and hits your ideal client in a way that inspires (and hopefully inspires them to action.)
Marketing success can be boiled down to a pretty simple equation.
Educate your audience on the transformation you provide >> client lines up with wanting that transformation >> you apply your system and help them achieve said transformation >> everybody wins.
You can see in this equation how important it is to have clear messaging so things don’t get muddled.
But sometimes (well, a lot of times if we’re honest …) it doesn’t always feel easy to explain our own message, let alone explain it to others what it is that we DO.
In this week’s episode of the Wealthy Wellness Podcast, I’m going to share a few great questions to ask yourself when your message is feeling a bit muddled.
Because the clearer your message can be, the straighter that arrow will fly!
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
FOMO (for me it’s more like JOMO), IYKYK, TL;DR, FWIW … all acronyms that have slid into our public lexicon in the last decade, but as a business owner there’s one acronym that rules them all that you have GOT to get down with.
KLT
KLT stands for “Know, Like and Trust” - and it should be your guiding north star for your marketing and sales decision, so it’s a topic that I want you to get reaaaaaaaally familiar with.
In today’s Wealthy Wellness Biz podcast episode I’m sharing the 5 triggers that will strengthen the “know, like and trust factor” in your messaging … and I’ll also share more details on what KLT actually is and why you should care about bringing more of this into your business!
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
In this week’s episode, I’m chatting with my friend and Brand Better client Dr. Tamara McIntrye … or Dr. Mac as we love to call her!
Dr Mac is an internationally recognized chiropractor and mentor. She is committed to heart centered service and and high touch education which has pervaded every aspect of her career. She believes that embedded in the art of doctoring is the antedote to the limitations and obstacles experienced by Doctors in their authentic expression as care providers. Her mission is to empower others with a greater understanding of health, healing, empowerment and self-expression.
This week we’re going deep about the process of building a business and what it’s like for Dr. Mac to co-own several businesses.
Find out more about Dr. Mac at @drtamaramacintyre and www.drtamaramacintyre.com
Where to next:
01. Let us produce your podcast.
Book a "Hire Us" Call
==> https://www.brandbetterco.com/book-a-call
02. Join the Wealthy Wellness Biz Coaching group for $37/mo
Join the biz coaching group
==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp
03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS
Watch the free masterclass
⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc
04. Grab the "Tools We Love" Toolkit
Grab the tools
⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4
05. Take the BrandPOP® Quiz and find out what makes your brand POP
Take the quiz
⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp
06. Grab the free BrandPlanner Toolkit
Grab the toolkit
⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc
07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram.
==> https://www.instagram.com/brandbetterco/
08. Prefer to connect on TikTok? Here’s where you can find us.
Follow along on TikTok
⇒ https://www.tiktok.com/@wealthywellnessbiz
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Are you struggling to attract clients who can afford your services? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a powerful framework to help you identify and target a profitable niche. Learn how to position your offers, overcome client objections, and shift your mindset to attract high-paying clients who are excited to work with you.
Key Takeaways:
Actionable Steps:
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.
FREE RESOURCES
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that...
From the publisher's feed
If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better.
Welcome to Lead Better, the podcast for functional medicine and…
Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.
We'll explore:
This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.
Subscribe now and transform your practice's potential into predictable, powerful reality.