One of the biggest things I hear at Brand Better is “I don’t know who my avatar is.”

Seriously, I hear this allllllll the time.

It’s one of the biggest problems that people work with me to solve, it really is just. that. Important.

And just so we’re clear, an avatar is different from your niche.

Niche is the space in your industry that you serve.

Avatar is a little more personal … it’s that perfect client … it’s the type of person you’d love to work with.

In this week’s masterclass, I want to spend some time working on developing your ideal client avatar (in some ways it’s almost like crafting your dating profile, lol)

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

 02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 

Grab the toolkit 

⇒https://girlmeetsbody.krtra.c

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

Whether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one.

In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic.

Washed on the shores of online businesses that “serve everyone.”

But, I know you don’t want to narrow down your choices and feel like you’re only catering to a few …

… how will people find me?!

… what if no one shows up?!

… what do I do if I pick a niche I wind up hating?!

All valid questions that I’m going to address in this week’s masterclass all about narrowing down your business and serving a niche.

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

 02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

 03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

 05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 

Grab the toolkit 

⇒https://gi

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Are you a wellness entrepreneur struggling to charge premium prices for your health packages and programs? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a two-step branding process to help you attract high-ticket clients who understand your value.

Learn how to create a cohesive brand that exudes expertise and confidence, and discover the power of a wealthy mindset and message.

​

Key Takeaways:

​

• Brand Cohesion: Just like Starbucks, your brand should have a consistent look and feel across all touchpoints (website, social media, emails, etc.). This builds trust and signals professionalism.

​

• Wealthy Mindset & Messaging: Believe in your value and communicate it clearly. Project confidence in your expertise and the transformation you provide.

​

• Invest in Your Business Toolbelt: Just as you invest in clinical training, invest in your business by creating a polished brand that attracts high-caliber clients.

​

Actionable Steps:

​

• Evaluate your current branding: Does it feel cohesive and high-end?

​

• Refine your messaging: Clearly articulate the transformation you offer and why you're worth the investment.

​

• Consider working with a branding expert: If you need help, don't hesitate to seek professional guidance.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Do you dream of becoming a recognized expert in the wellness industry? In this episode of Wealthy Wellness Biz, Nicole Harlow shares 10 powerful strategies to help you stand out from the crowd and attract clients, influencers, and media attention.

​

Key Takeaways:

​

• Podcasting is a Powerful Platform: Build a loyal following, monetize your message, and establish yourself as an authority.

​

• Events Create Community and Credibility: Host online or in-person events to connect with your audience and showcase your expertise.

​

• Guest Posting and Interviews Expand Your Reach: Get featured in relevant publications and podcasts to reach a wider audience.

​

• Joint Ventures Boost Visibility: Partner with experts in adjacent niches to tap into new markets.

​

• Masterminds Provide Support and Connections: Join a mastermind to learn from industry leaders and build valuable relationships.

​

• Webinars and Masterclasses Showcase Your Knowledge: Offer valuable content to demonstrate your expertise and attract potential clients.

​

• Books Establish Authority: Write a book or ebook to solidify your position as a thought leader.

​

• TV Appearances Boost Credibility: Aim for media appearances to gain widespread recognition.

​

Actionable Steps:

​

• Choose one strategy from the list and implement it this week.

​

• Identify opportunities to collaborate with other experts.

​

• Start building your credibility markers by seeking out guest posting and interview opportunities.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

I recently saw a meme about how fascinating it is that men walk around the city all day long without anything but what’s in their pockets. 

I felt seen. 

What do you mean, you don’t need two pairs of sunglasses, extra lip balm, every credit card that you own, stamps, 6 pens, hair ties, backup hair ties when those ones break, tweezers, and napkins in order to go about your day?! 

LUCKILY if you’re used to managing the inner workings of a purse, putting together a “personal brand kit” should be a familiar concept. 

Every business needs to have 4 things in their brand kit that is ready to go when the media / podcast opps / summit speaking opps come your way. 

Tune into this week’s Wealthy Wellness Biz Podcast to find out what those four things are and how to get yours ready to go!  

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

​

Discover the power of storytelling to connect with potential clients on a deeper level! In this episode of Wealthy Wellness Biz, Nicole Harlow reveals the four essential stories every wellness business owner needs to master. Learn how to craft and utilize these narratives to build a stronger brand and attract more clients.

​

Key Takeaways:

​

• Storytelling is Key: Humans are wired for stories, and brands can leverage this to create deeper connections with their audience.

​

• The 4 Essential Stories:
  • Transformation Story: Share your personal journey of overcoming challenges and achieving success.
  • Rags to Riches: Highlight your triumphs and inspire others with your progress.
  • David vs. Goliath: Showcase your unique approach and how you differ from the competition.
  • Where You Stand: Define your values and what makes your brand unique.

​

• Where to Use Your Stories: Integrate these narratives into your website, social media, sales pages, and podcast interviews.

​

Actionable Steps:

​

• Reflect on your own journey: Identify key moments and experiences that illustrate each of the four stories.

​

• Craft compelling narratives: Write down your stories, focusing on emotional impact and relatability.

​

• Incorporate your stories into your branding: Weave them into your website copy, social media posts, and marketing materials.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

When your brand messaging is on-point, it flies straight like an arrow and hits your ideal client in a way that inspires (and hopefully inspires them to action.) 

Marketing success can be boiled down to a pretty simple equation. 

Educate your audience on the transformation you provide >> client lines up with wanting that transformation >> you apply your system and help them achieve said transformation >> everybody wins. 

You can see in this equation how important it is to have clear messaging so things don’t get muddled. 

But sometimes (well, a lot of times if we’re honest …) it doesn’t always feel easy to explain our own message, let alone explain it to others what it is that we DO. 

In this week’s episode of the Wealthy Wellness Podcast, I’m going to share a few great questions to ask yourself when your message is feeling a bit muddled. 

Because the clearer your message can be, the straighter that arrow will fly! 

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

FOMO (for me it’s more like JOMO), IYKYK, TL;DR, FWIW … all acronyms that have slid into our public lexicon in the last decade, but as a business owner there’s one acronym that rules them all that you have GOT to get down with. 

KLT 

KLT stands for “Know, Like and Trust” - and it should be your guiding north star for your marketing and sales decision, so it’s a topic that I want you to get reaaaaaaaally familiar with. 

In today’s Wealthy Wellness Biz podcast episode I’m sharing the 5 triggers that will strengthen the “know, like and trust factor” in your messaging … and I’ll also share more details on what KLT actually is and why you should care about bringing more of this into your business! 

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 

Grab the toolkit 

⇒https://girlmeet

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

In this week’s episode, I’m chatting with my friend and Brand Better client Dr. Tamara McIntrye … or Dr. Mac as we love to call her! 

Dr Mac is an internationally recognized chiropractor and mentor.  She is committed to heart centered service and and high touch education which has pervaded every aspect of her career.  She believes that embedded in the art of doctoring is the antedote to the limitations and obstacles experienced by Doctors in their authentic expression as care providers. Her mission is to empower others with a greater understanding of health, healing, empowerment and self-expression. 

This week we’re going deep about the process of building a business and what it’s like for Dr. Mac to co-own several businesses. 

Find out more about Dr. Mac at @drtamaramacintyre and www.drtamaramacintyre.com

Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...

Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

​

Are you struggling to attract clients who can afford your services? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a powerful framework to help you identify and target a profitable niche. Learn how to position your offers, overcome client objections, and shift your mindset to attract high-paying clients who are excited to work with you.

​

Key Takeaways:

​

• Choose the Right Niche: Not all niches are created equal. Focus on serving clients who have the financial means and the motivation to invest in your services.

​

• Sell to a Need, Not a Want: Identify a pressing problem that your ideal clients are eager to solve and position your services as the solution.

​

• Paint a Vivid Picture of Transformation: Use emotional language to help clients envision the positive outcomes of working with you.

​

• Address Client Objections: Understand that many objections stem from self-doubt. Help clients overcome their limiting beliefs.

​

• Invest in Yourself: Experience high-ticket services firsthand to gain valuable insights into your clients' mindset.

​

Actionable Steps:

​

• Analyze your current niche: Can your ideal clients comfortably afford your services?

​

• Identify profitable niches: Research and explore different client avatars who are willing to invest in their health and wellness.

​

• Refine your messaging: Clearly communicate the problem you solve and the transformation you offer.

​

• Develop a high-ticket mindset: Invest in your own personal and professional development.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs 

Follow on Instagram @brandbetterco. 

lead better resources (systems, AI, automation, marketing)

$5K > $50K Shift (webinar)

https://www.brandbetter.co/50k-webinar

growth system intensive (group program)

https://leadbetterhq.com/intensive

predictable patient flow™ assessment (free)

https://leadbetterhq.com/assessment

map the patient journey (free masterclass)

https://www.brandbetter.co/patient-journey

design your dream practice (free masterclass)

https://www.brandbetter.co/dream-practice

predictable patient flow™ (free masterclass)

https://www.brandbetter.co/predictable-patient-flow

book a discovery call

https://leadbetterhq.com/growth-strategy-session

learn a...