Lead Better - Grow Your Practice. Live Your Purpose.

Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation!

We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of recurring offers and maintaining long-term clients. We'll traverse the front end value of offers, my approach to social media, as well as the value ladder. By the end of this, I promise, you'll be equipped to make more strategic and intentional decisions for your business.

But that's not all, we'll also explore how podcasts can be a game-changer for your business growth. Particularly, if you operate in the health industry, you'll be fascinated by how podcasts can significantly contribute to your revenue. I'll be sharing benefits of our free masterclasses, "Wellness Clients on Demand: Podcasting for Your Health-Based Business" and "Confidence to Be Seen as the Face of Your Wellness Business." Stay tuned to get all these insights and make sure you follow @brandbetterco on Instagram for updates on future topics and live sessions.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Are you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. From keywording your episode titles to repurposing your content, we'll walk you through how to boost your online presence.

It's not just about repurposing content, YouTube also offers a unique space for creating original, educational, long-form content. Particularly for educators, health coaches, and niche specialists, this provides a significant opportunity for growth. We'll guide you through the potential of YouTube Shorts and how to strategically use these for increased visibility. Also, we'll share insights on how to create a content calendar and set up your videos for success. Whether you're already on YouTube or considering it, this episode will equip you with the knowledge and strategies you need to leverage YouTube in your social media stack.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Think TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor content to your audience. Plus, we discuss why podcast producers and social media clients should consider adding TikTok to their strategy for a vibrant and exciting change of pace.

But the conversation doesn't stop at TikTok! We also venture into a comparison of TikTok and Instagram for brands. While Instagram is known for its polished and professional aesthetic, TikTok thrives on raw and creative content. We delve into how to leverage TikTok's unique features, viral trends, and the art of creating snackable content that captures your audience's attention. So, if you're ready to embrace the fun, creativity, and engagement potential of TikTok, then buckle up and let's dive into the exciting world of this social media juggernaut.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Ready to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a force to be reckoned with in brand building, content curation, and relationship building.

Here's a question: What if your Instagram account could be as unique and engaging as a beautiful little snowflake? We've got the answers on how to achieve this, leveraging the different content creation options to captivate your audience. Let's talk about the importance of a strong brand voice and how Instagram can help amplify it. But it's not all smooth sailing; we also discuss the challenges of the platform, from grappling with the algorithm to facing stiff competition. Tune in to uncover the invaluable insights that could redefine your Instagram strategy and propel your business to new heights.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Ever thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute necessity for your business, akin to having a business card or a website.

Jump in as we disclose the untapped potentials of Facebook, diving into the world of paid advertising and strategic use of Facebook groups. Discover how cross-posting can enhance your visibility, explore the pros and cons of private groups and contemplate other innovative ideas for community building. As we question the value of Facebook in your digital presence, we'll also ponder if it's possible to realize significant community engagement or ROI without paid ads or a dedicated group. Wrapping up the episode, we touch upon the fascinating sphere of community management and future topics to delve into. And, guess what's coming next week? We're embarking on a journey into the visually enticing world of Instagram. You wouldn't want to miss that, would you?

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Are you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the trick. We'll also guide you to assemble a tech stack that aligns with your goals and persona. Plus, we'll be covering the power of social media and reasons why you should invest your attention in it.

We explore further into the realms of social media, discussing its power and how it can be wielded to foster relationships with potential and existing clients. We'll share tips on how to engage new clients and cultivate deeper relationships with the current ones. Choosing the ideal social media platform for your business can be tricky, but don't worry, we got you covered. We'll assist you in picking the platform that suits you best and guide you to create content that resonates with your ideal customer. And, if you've been wondering about Twitter for business, stay tuned! We're going to dive into the pros of using Twitter for business, and the distinctions between personal and business accounts on this platform. Get ready to unlock the potential of social media for business growth.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses.

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass.

FUN FACT (and I'm dating myself a lil' bit here) -- I started my first podcast around 2014, so I've had quite a few years to mess up ... learn from mistakes ... grow ... make more mistakes ... you get the idea. 

Plus working as a brand strategist and podcast producer for wellness brands and clinician entrepreneurs allows me a behind-the-curtains glimpse that not many podcasters get. 

Along the way I've established the 5 biggest mistakes that I see ALL (and yes, I do mean ALL) wellness entrepreneurs make when they start their podcast. 

Whether you're just getting started or already on episode 314, I hope you find value in this episode! 

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. 

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.   

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes. 

SO, here’s a fact: I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.

Here's why ... 

Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide

• Over 60% of U.S. consumers listen to podcasts, and that number grows every year. 
• 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
• Each week, more Americans listen to podcasts than have Netflix accounts.
• 80% of listeners listen to all or most of every podcast episode they start.

That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting. 

Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.

Here’s how podcast stacks up as an advertising platform 

• 60% of podcast listeners have bought something from a podcast ad.
• 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
• 69% of respondents say podcast ads increase their awareness of products, brands, and services.
• 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.

That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learning with you. In this guide I'm going to share how you can win with podcasts!

The parasocial nature of podcasting helps to create stronger relationships with an audience than email newsletters, digital ads, or most other forms of marketing. By sharing industry insights and actionable tips with their listeners each and every week, entrepreneurs establish themselves as experts in their niche, leading to more brand awareness, more trust, and more sales. 

In today’s episode, I want to share my 5 income stacks that can help you to add an extra 6-figures of revenue to your wellness business this year.

HINT: if you haven't started your podcast, yet ... right now is the perfect time to start.

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Hi and welcome to Wealthy Wellnes Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. 

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practicitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.   

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes. 

–

One of the things that always surprises people about me is that I’m in introvert (it’s true, INFJ here!)  

And I think what surprises them is that they seeing me putting myself out there in business, hosting a podcast, teaching workshops … appearing confident and grounded in being front-and-center in my business. 

While that’s true now, it’s been a process of development – with practice I’ve learned how to foster a sense of confidence being the face of my business, taught myself techniques to support my nervous system and probably most importantly, leaned heavily on automations that makes it seem like I’m everywhere at once … while I’m actuality I’m curled up in my fuzzy blankets drinking tea and reading a book. 

On today’s episode of Wealthy Wellness Biz, I want to share my thoughts on why I think that not only is it totally possible to start your own wellness podcast as an introvert … but I actually think that introverts make some of THE best podcast hosts. 

So if you’re an introvert listening to this and you’re thinking “I don’t think I could ever put myself out there” like that, I want to share with you 5 reasons why I believe podcast is an awesome content creation medium for introverts just like us. 

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...

Figuring out how to price your programs and services can be one of the most frustrating parts of running a business. 

Aim too low and you won’t feel valued for your work … 

Aim too high and you’ll trigger some internal blockages around selling … 

So how to we reach that happy medium, sweet spot of pricing that feels good to ourselves and our clients? 

Join me in today’s episode where I’m going to be sharing my personal philosophy on pricing. 


Where to next:

01. Let us produce your podcast.

Book a "Hire Us" Call

==> https://www.brandbetterco.com/book-a-call

 02. Join the Wealthy Wellness Biz Coaching group for $37/mo

Join the biz coaching group

==> https://girlmeetsbody.krtra.com/t/MXm4IOVx8YCp

 03. Wellness clients on-demand - Podcasting for your health-based business MASTERCLASS

Watch the free masterclass

⇒ https://girlmeetsbody.krtra.com/t/WeYXq4shP2Xc

04. Grab the "Tools We Love" Toolkit

Grab the tools

⇒ https://girlmeetsbody.krtra.com/t/BRVzKXa3tLa4

05.  Take the BrandPOP® Quiz and find out what makes your brand POP

Take the quiz

⇒ https://girlmeetsbody.krtra.com/t/PjrnxheuqACp

06. Grab the free BrandPlanner Toolkit 

Grab the toolkit 

⇒https://girlmeetsbody.krtra.com/t/SsfoV6pEKnXc 

07. Prefer to connect on Insta? Here's where you can find us. Follow along on Instagram. 

==> https://www.instagram.com/brandbetterco/

08. Prefer to connect on TikTok? Here’s where you can find us.  

Follow along on TikTok 

⇒ https://www.tiktok.com/@wealthywellnessbiz

ABOUT THE SHOW

The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice. 

*Some links in this episode are affiliate links, which means Lead Better HQ may earn a commission if you sign up, at no extra cost to you.

FREE RESOURCES

• The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
• The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
• Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
• AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador

PATIENT JOURNEY MAPPER

Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge

WORK WITH US

Ready to hand the operational side of your practice to a team that...