In this episode, Nicole Harlow explores the power of podcasting for wellness professionals. Discover why podcasting is essential for standing out in a crowded market, building trust with your audience, and establishing yourself as a leading voice in the wellness industry.

Key Takeaways:

• Establish Authority: Share your knowledge and insights to position yourself as a thought leader.
• Create Intimate Conversations: Foster trust and loyalty with your audience through engaging conversations.
• Expand Your Reach: Connect with a global audience and attract potential clients from around the world.
• Diversify Your Content: Repurpose podcast content for social media, newsletters, and blogs to maximize your marketing efforts.
• Personal Growth: Hone your speaking skills, expand your network, and encourage continuous learning.

Actionable Steps:

1. Identify your niche: Focus on a specific area of wellness where you have expertise and passion.
2. Plan your content: Map out your episodes to provide valuable insights, tips, and stories.
3. Invest in quality: Ensure clear and professional audio to enhance your message and brand.
4. Promote your podcast: Utilize social media, newsletters, and your blog to reach a wider audience.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission.

00:00 Introduction to Today's Topic

01:03 The Common Mistake in Wellness Social Media

02:28 Actionable Advice for Realigning Your Social Media

04:03 Showcasing Your Journey and Engaging Meaningfully

05:25 Conclusion and Next Steps

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of genuine engagement.

In the audio journey, we go a step further to elucidate how podcasts could be your golden ticket to revenue growth, especially in the health sector. Not just that, we also throw light on the necessary steps you should undertake to polish your social media profiles for the upcoming year. Whether it's the need for a succinct bio or the power of on-brand highlights, we've got you covered. So, get ready to embolden your social media strategy and elevate your brand to astounding heights, and remember, authenticity is your new best friend!

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation!

We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of recurring offers and maintaining long-term clients. We'll traverse the front end value of offers, my approach to social media, as well as the value ladder. By the end of this, I promise, you'll be equipped to make more strategic and intentional decisions for your business.

But that's not all, we'll also explore how podcasts can be a game-changer for your business growth. Particularly, if you operate in the health industry, you'll be fascinated by how podcasts can significantly contribute to your revenue. I'll be sharing benefits of our free masterclasses, "Wellness Clients on Demand: Podcasting for Your Health-Based Business" and "Confidence to Be Seen as the Face of Your Wellness Business." Stay tuned to get all these insights and make sure you follow @brandbetterco on Instagram for updates on future topics and live sessions.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Are you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. From keywording your episode titles to repurposing your content, we'll walk you through how to boost your online presence.

It's not just about repurposing content, YouTube also offers a unique space for creating original, educational, long-form content. Particularly for educators, health coaches, and niche specialists, this provides a significant opportunity for growth. We'll guide you through the potential of YouTube Shorts and how to strategically use these for increased visibility. Also, we'll share insights on how to create a content calendar and set up your videos for success. Whether you're already on YouTube or considering it, this episode will equip you with the knowledge and strategies you need to leverage YouTube in your social media stack.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Think TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor content to your audience. Plus, we discuss why podcast producers and social media clients should consider adding TikTok to their strategy for a vibrant and exciting change of pace.

But the conversation doesn't stop at TikTok! We also venture into a comparison of TikTok and Instagram for brands. While Instagram is known for its polished and professional aesthetic, TikTok thrives on raw and creative content. We delve into how to leverage TikTok's unique features, viral trends, and the art of creating snackable content that captures your audience's attention. So, if you're ready to embrace the fun, creativity, and engagement potential of TikTok, then buckle up and let's dive into the exciting world of this social media juggernaut.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Ready to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a force to be reckoned with in brand building, content curation, and relationship building.

Here's a question: What if your Instagram account could be as unique and engaging as a beautiful little snowflake? We've got the answers on how to achieve this, leveraging the different content creation options to captivate your audience. Let's talk about the importance of a strong brand voice and how Instagram can help amplify it. But it's not all smooth sailing; we also discuss the challenges of the platform, from grappling with the algorithm to facing stiff competition. Tune in to uncover the invaluable insights that could redefine your Instagram strategy and propel your business to new heights.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Ever thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute necessity for your business, akin to having a business card or a website.

Jump in as we disclose the untapped potentials of Facebook, diving into the world of paid advertising and strategic use of Facebook groups. Discover how cross-posting can enhance your visibility, explore the pros and cons of private groups and contemplate other innovative ideas for community building. As we question the value of Facebook in your digital presence, we'll also ponder if it's possible to realize significant community engagement or ROI without paid ads or a dedicated group. Wrapping up the episode, we touch upon the fascinating sphere of community management and future topics to delve into. And, guess what's coming next week? We're embarking on a journey into the visually enticing world of Instagram. You wouldn't want to miss that, would you?

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Are you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the trick. We'll also guide you to assemble a tech stack that aligns with your goals and persona. Plus, we'll be covering the power of social media and reasons why you should invest your attention in it.

We explore further into the realms of social media, discussing its power and how it can be wielded to foster relationships with potential and existing clients. We'll share tips on how to engage new clients and cultivate deeper relationships with the current ones. Choosing the ideal social media platform for your business can be tricky, but don't worry, we got you covered. We'll assist you in picking the platform that suits you best and guide you to create content that resonates with your ideal customer. And, if you've been wondering about Twitter for business, stay tuned! We're going to dive into the pros of using Twitter for business, and the distinctions between personal and business accounts on this platform. Get ready to unlock the potential of social media for business growth.

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses.

This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.

Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass.

FUN FACT (and I'm dating myself a lil' bit here) -- I started my first podcast around 2014, so I've had quite a few years to mess up ... learn from mistakes ... grow ... make more mistakes ... you get the idea. 

Plus working as a brand strategist and podcast producer for wellness brands and clinician entrepreneurs allows me a behind-the-curtains glimpse that not many podcasters get. 

Along the way I've established the 5 biggest mistakes that I see ALL (and yes, I do mean ALL) wellness entrepreneurs make when they start their podcast. 

Whether you're just getting started or already on episode 314, I hope you find value in this episode! 

Welcome!

I run three award-winning marketing / automations, branding & podcast production agencies for wellness brands, health-based businesses, health clinics and clinician entrepreneurs

Follow on Instagram @brandbetterco.

lead better resources (systems, AI, automation, marketing)

predictable patient flow™ assessment (free)

map the patient journey (free masterclass)

design your dream practice (free masterclass)

predictable patient flow™ (free masterclass)

book a discovery call

learn about lead better

guides & programs (branding and podcasting)

profitable wellness podcast ($397)

brand planner® toolkit (free)

masterclasses & podcast

the scalability secret (free)

...