Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.
This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.
Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to invite you to join our latest free masterclass using the link in the shownotes.
SO, here’s a fact: I'm encouraging (ok, low-key begging) all of my wellness brand strategy clients that want to scale to multiple 6-figures and beyond to start a branded podcast.
Here's why ...
Every year, media groups like Statistica, Triton Digital, and Edison Research run digital media surveys to measure trends, understand listener behavior, and track podcast growth worldwide
- Over 60% of U.S. consumers listen to podcasts, and that number grows every year.
- 35-54 are monthly podcast listeners (the most popular age group for podcast consumption).
- Each week, more Americans listen to podcasts than have Netflix accounts.
- 80% of listeners listen to all or most of every podcast episode they start.
That’s just listenership and demographics, but it gets even more compelling when you dive into the marketing and purchasing power side of podcasting.
Podcasting is a highly effective marketing tool for wellness entrepreneurs looking to grow their reach.
Here’s how podcast stacks up as an advertising platform
- 60% of podcast listeners have bought something from a podcast ad.
- 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
- 69% of respondents say podcast ads increase their awareness of products, brands, and services.
- 81% say they pay attention to podcast ads more than they do to radio, TV commercials, billboards, and even digital ads on social media.
That's a lot of potential smart and savvy people with your voice in their airpods, listening to your message and learning with you. In this guide I'm going to share how you can win with podcasts!
The parasocial nature of podcasting helps to create stronger relationships with an audience than email newsletters, digital ads, or most other forms of marketing. By sharing industry insights and actionable tips with their listeners each and every week, entrepreneurs establish themselves as experts in their niche, leading to more brand awareness, more trust, and more sales.
In today’s episode, I want to share my 5 income stacks that can help you to add an extra 6-figures of revenue to your wellness business this year.
HINT: if you haven't started your podcast, yet ... right now is the perfect time to start.
ABOUT THE SHOW
The Lead Better Podcast is where established health practitioners get honest about what it actually takes to run the business behind the practice.
FREE RESOURCES
- The Operations Gap (free training): see where your back-end stopped keeping up with your growth → https://live.leadbetterhq.com/operations-gap
- The AI-Powered Practice (free training): how the intelligence layer of a practice actually works → https://live.leadbetterhq.com/ai-powered-practice
- Stack Calculator: find out what your disconnected tools are really costing you → https://leadbetterhq.com/stack-calculator
- AI Brand Voice Starter Kit: get your content sounding like you again → https://leadbetterhq.com/ai-ambassador
PATIENT JOURNEY MAPPER
Find every place your practice is leaking revenue. An interactive 5-stage diagnostic for established health practices. https://leadbetterhq.com/challenge
WORK WITH US
Ready to hand the operational side of your practice to a team that understands HIPAA and your EHR? Book a call and we'll see if it's a fit → https://leadbetterhq.com/...
