Welcome to the first episode of the Latina CEO Identity podcast! I have been working on this podcast since October 2021 and it finally came alive! I have so much I want to share with you and I cannot wait to do so.

In this podcast episode, I share my unconventional story as a Latina and first-generation daughter of immigrants, my educational background (I studied to become a Marriage Family Therapist), and how I fought statistics and stereotypes along the way. Tune in as I talk more about how I became an Identity Coach for Latinas and how I tripled my income in the first year of my business.

In this episode, I chat about:

• Who am I and my unconventional story that led me to build a multi-six-figure company
• Unconventional decisions I made as a Latina and first-generation daughter of immigrants
• Battling imposter syndrome and cultural shock at grad school
• Starting my coaching business from my grad school in a little tiny room and a student Zoom subscription from Santa Clara university
• Moving to Mexico City

Resources from this episode:

• Come say hi on Instagram @lifewithhliz
• Join the waitlist for my signature program Aligned Coaching
• Apply for 1:1: private coaching
• Enter the giveaway by taking a screenshot of your favorite podcast episode so far with any takeaways that you took away from the episode, post it on your Instagram stories and tag me @lifewithhliz